Brand Tone

whimsical, joyful, and enchanting. It's also aspirational (inspiring beautiful celebrations), creative, playful, and friendly

Brand Values

• •Celebration: Fostering joy and making special occasions memorable.
• •Imagination & Play: Encouraging creativity and fun, especially for children.
• •Design & Aesthetics: A strong commitment to beautiful, unique, and stylish products.
• •Quality: Offering well-crafted items that feel special and are made to delight.
• •Childhood Wonder: Preserving and enhancing the magic of being a child.
• •Connection: Helping people create and share happy moments together.

Best Practices

• •Use Evocative Language: Incorporate words like "magical," "wonder," "sparkle," "joyful," "enchanting," "celebrate," "cherish," "adventure," and "dream."
• •Focus on the Feeling, Not Just the Feature: Describe how the products make people feel (e.g., "ignite their imagination," "create unforgettable moments") rather than just listing materials or dimensions.
• •Embrace Playfulness: Use lighthearted phrasing, gentle humor where appropriate, and exclamation points to convey enthusiasm and excitement. Keep sentences relatively bright and uplifting.
• •Tell a Story: Frame products within a narrative of celebration, play, or imagination. For example, instead of "Buy these plates," try "Set the scene for a magical feast with plates that tell a story."
• •Maintain Visual-Verbal Harmony: Ensure the copy directly reflects the whimsical, colorful, and beautifully styled imagery that Meri Meri is known for. The words should feel like they belong in the visual world the brand creates.

Social Perception

premium, design-led brand for party supplies, children's gifts, and decorations. It is strongly associated with style, quality, and creativity. The brand is seen as ideal for those looking to create "Instagrammable" or aesthetically pleasing parties and celebrations. It's often considered a treat or an indulgence due to its higher price point compared to generic party supplies, but one that is worth it for the uniqueness and delight it brings. There's a strong perception of the brand being magical and capable of transforming an ordinary event into something special, especially for children's parties. The "EU" specific part of the brand implies a focus on and accessibility for the European market, potentially with tailored customer service and logistics.

Copy Examples

• •Instagram Post (New Product): Sprinkle a little magic on their big day! ✨ Our new Enchanted Garden partyware has arrived, ready to whisk your celebrations away to a land of wonder. Flutter by our site to explore the collection!
• •Email Subject Line (Seasonal Promotion): Hop into Spring with Joy! 🐰 Discover Easter treats & playful party delights.
• •Website Banner (Homepage): Crafting Joy, One Celebration at a Time. Explore Our World of Whimsy.
• •Product Description (e.g., for a knight costume): Brave adventures await! Our Valiant Knight costume, complete with shimmering details and a noble crest, is perfect for defending castles and igniting imaginations. Let the quests begin!
• •Facebook Ad (Targeting parents): Planning a party that's as unique as they are? Meri Meri brings the sparkle, you bring the smiles. Discover beautifully designed themes to make their childhood memories shine.