Brand Tone

Modern & Comfort

Brand Values

• •Comfort
• •Quality
• •Style
• •Durability

Best Practices

• •Create a Brand Voice Chart: Define your brand's personality in a few words (e.g., "Playful & Witty," "Elegant & Professional," "Warm & Friendly"). For each characteristic, list what to do and what to avoid in your writing.
• •Focus on "You," Not "We": Frame your copy around the customer's benefits, not your company's features. Instead of "We created our mats with durable fibers," try "Your new mat is made with durable fibers to handle all of life's messes."
• •Maintain Consistency Across All Channels: The voice used in your website's product descriptions should match the tone of your social media posts, email newsletters, and customer service responses.
• •Tell a Story: Use your copy to tell the story behind your products. Why was the company started? What inspires the designs? Storytelling creates an emotional connection that builds brand loyalty.
• •Read it Aloud: Before publishing, read your copy out loud. This helps you catch awkward phrasing, identify if the tone sounds natural, and ensure it aligns with the intended brand voice. If it sounds like a robot wrote it, rewrite it.

Social Perception

There is no discernible public perception of the brand as there are no customer reviews, social media comments, or public discussions about it.

Copy Examples

• •Headline: Step Into Comfort. Step Up Your Style. Body: Your home is your sanctuary. Meridian Mats are designed to be the foundation of your comfort, blending minimalist design with plush, durable materials. The perfect welcome for your feet.
• •Social Media Post (Instagram): (Image: A beautifully styled entryway with a Meridian Mat) Caption: First impressions matter. Make yours warm and stylish. Our classic Meridian Mat adds a touch of elegance to any doorway. #MeridianMats #HomeDecor #EntrywayDesign #ModernHome
• •Product Description: The Meridian Classic Mat: Engineered for life, designed for your home. Made with stain-resistant, eco-friendly fibers, this mat isn’t just a piece of decor—it’s a promise of clean floors and timeless style. Easy to clean, built to last.
• •Ad Copy (Facebook): Headline: Tired of flimsy, boring mats? Body: You deserve better. Meridian Mats offers premium, design-forward mats that protect your floors and elevate your home's aesthetic. Shop now and get free shipping on your first order!
• •Email Marketing Subject Line: A New Foundation for Your Favorite Room.