Brand Tone

Elegant, Passionate, Welcoming, and Authentic

Brand Values

• •Quality & Excellence
• •Heritage & Provenance
• •Craftsmanship
• •Authenticity & Honesty
• •Customer Experience
• •Sustainability & Innovation
• •Passion

Best Practices

• •Embrace "Elegant Enthusiasm": Combine sophisticated language that speaks to the quality of your wines with genuine passion for your craft and Kentish heritage. Use evocative descriptions for tasting notes and the vineyard experience.
• •Be Story-Driven and Authentic: Share your family history, the journey of your grapes, and the unique aspects of your winemaking process. Let the genuine voices of your founder and winemaker shine through. Avoid overly technical jargon unless explaining a specific point of interest in an accessible way.
• •Maintain a Welcoming and Inclusive Voice: Even when discussing premium products, ensure the language is inviting and makes people feel comfortable visiting or trying your wines. Highlight the friendly atmosphere and knowledgeable, approachable staff mentioned in reviews.
• •Visually Align Copy with Imagery: Ensure your written content complements the "rustic chic," high-quality imagery used on your website and social media. The words should evoke the same sense of place, quality, and enjoyable experience that the pictures convey.
• •Highlight the Experience, Not Just the Product: Focus on the moments Mereworth wines can create – a celebration, a relaxing afternoon in the Wine Garden, an insightful tour. Emphasize the unique events and the welcoming environment as much as the wine itself.

Social Perception

High-Quality Product, Enjoyable Destination, Authentic Kentish Brand, "Rustic Chic" and Approachable Luxury, Innovative and Engaging

Copy Examples

• •Headline: Mereworth: Kent's Art of Sparkling. Experience the Passion in Every Bubble. Body: From our sun-kissed Kentish vines to your glass, taste the dedication. Join us for a tour and discover the story behind our award-winning English sparkling wines.
• •Headline: More Than Wine, It's a Mereworth Moment. Body: Unwind in our rustic-chic Wine Garden, share a bottle of our finest fizz, and let the authentic taste of Kent create your perfect memory. Crafted with passion, poured with pleasure.
• •Headline: The Heart of England, Bottled. Body: Generations of Kentish heritage inspire every bottle of Mereworth sparkling wine. Explore the unique terroir and traditional methods that make our wines truly exceptional. Book your tasting experience today.
• •Headline: Discover Your New Favourite Sparkle. Body: Friendly faces and exquisite English sparkling wine await at Mereworth. Whether you're a connoisseur or new to English fizz, our team is passionate about sharing our craft. Visit our winery and taproom.
• •Headline: Mereworth: Where Tradition Sparkles with Innovation. Body: We honour centuries of Kentish land stewardship while embracing the future of English wine. Taste the award-winning result of our passion, precision, and pioneering spirit.