Brand Tone

aspirational, scientific, and sophisticated

Brand Values

• •Efficacy through Science and Nature
• •Simplicity and "A-Beauty"
• •Purity and Safety
• •Transparency and Quality

Best Practices

• •Lead with the "Why": Always connect the product feature to the core brand value. Instead of saying "Contains Hyaluronic Acid," write "Boosts hydration for a dewy, healthy look with the power of Hyaluronic Acid."
• •Balance Science with Aspiration: For every scientific term like "bio-compatible ingredients," include an aspirational outcome like "deliver long-lasting results." This makes the complex science feel accessible and desirable.
• •Embrace the "A-Beauty" Philosophy: Use words like "effortless," "uncomplicated," "authentic," and "streamlined" to reinforce the brand's solution for a busy, modern lifestyle.
• •Maintain a Sophisticated Vocabulary: Consistently use elevated language such as "convergence," "formulations," "harness," and "meticulous" to reflect the premium quality and scientific backing of the brand.
• •Be Confident, Not Complicated: The tone should be authoritative and confident in its claims, but the language should remain clear and direct. The goal is to educate the consumer on the product's value in a sophisticated, no-fuss manner.

Social Perception

MERE is perceived as a premium, results-driven Australian skincare brand. It is often featured in lifestyle and beauty publications that highlight its unique "A-Beauty" philosophy and its blend of natural ingredients with scientific innovation. The target audience appears to be consumers who are knowledgeable about skincare, appreciate clean and effective ingredients, and are willing to invest in high-quality products. The brand's focus on multitasking products also appeals to individuals with busy lifestyles who seek streamlined yet effective skincare routines.

Copy Examples

• •Uncomplicate your ritual. Elevate your results. Our Ionic Dermal Corrective Tonic is where Australian nature and dermal science converge. Formulated with potent bio-active botanicals to hydrate, protect, and reveal your skin's authentic radiance. This is the essence of A-Beauty. #MEREskincare #ABeauty #ScienceOfNature #EffortlessBeauty
• •Beyond Natural. Beyond Expectation. Experience High-Performance Skincare, Powered by Science.
• •Your Solution to Effortless Radiance is Here
• •The Future of Skincare is Here. Tired of 10-step routines? MERE simplifies beauty without sacrificing performance. Inspired by the resilience of the Australian landscape, our vegan, science-backed formulas deliver results you can see and feel. Discover the power of A-Beauty and get 15% off your first order.
• •Let science work while you sleep. Our Bio-Repair Restorative Night Mask is a potent, lightweight formula that harnesses the power of bioactive botanicals and advanced hydration technology. It works in harmony with your skin's natural ecosystem to repair and regenerate, leaving you with a complexion that is visibly smoother and more radiant by morning. Effortless results for your demanding life.