Brand Tone

informative, appreciative, and trustworthy

Brand Values

• •Quality and Authenticity: Mercy Madge emphasizes offering "quality antique & vintage jewellery."
• •History and Storytelling: They "revel in the history of our collection and the lives it may have touched!" This suggests a value for the heritage and narrative behind each item.
• •Conservation and Preservation: The brand mentions that "with an eye to conservation and preservation our pieces are professionally cleaned, polished and offered in their best possible condition."
• •Customer Service: They are "committed to providing outstanding customer service" and offer a "risk free, no quibble, money back guarantee." Etsy reviews frequently praise their quick shipping and responsiveness.
• •Passion for Adornment: They state, "We have a fascination with adornment so to us each piece is like a little work of art and something we'd be happy to own."

Best Practices

• •Embrace Storytelling: In every description and post, weave in the historical context or the potential story behind the piece. Use evocative language that transports the customer.
• •Maintain a Respectful and Appreciative Voice: Always speak about the jewelry and its history with a sense of reverence and admiration for the craftsmanship and time period.
• •Be Informative and Detailed: Provide accurate and thorough information about the materials, era, and any unique features or markings of the jewelry. This builds trust and caters to knowledgeable buyers.
• •Ensure Professional and Courteous Communication: In all customer interactions, from answering queries to post-sale follow-up, maintain a polite, helpful, and professional demeanor, reflecting the brand's commitment to outstanding service.
• •Visually Align with the Brand: Ensure that all imagery and visual content (photography, social media graphics) reflect the antique, vintage, and quality nature of the products, complementing the historical and appreciative tone of the copy.

Social Perception

Positive Customer Experiences: Customer reviews, particularly on Etsy, are overwhelmingly positive. Buyers praise the quality of the items, accurate descriptions, beautiful packaging, and fast shipping. Many customers express high satisfaction and intent to repurchase. Trusted Seller: Mercy Madge is recognized as a "Star Seller" on Etsy, indicating a strong track record for excellent customer service, timely shipping, and quick responses to messages. Appreciation for Unique Items: Customers seem to value the uniqueness and historical significance of the jewelry offered.

Copy Examples

• •Uncover a piece of history. This Victorian locket whispers tales of a bygone era. Imagine the stories it could tell.
• •Meticulously restored, this Art Deco treasure is ready to begin its next chapter with you. Own a unique work of art.
• •More than just jewelry, it's a connection to the past. Each piece in our collection is hand-selected for its enduring beauty and a story waiting to be rediscovered.
• •From the romance of the Georgian era to the glamour of Art Deco, discover timeless elegance that transcends trends. Find your heirloom at Mercy Madge.
• •We believe every piece of vintage jewelry holds a soul. Our passion is to preserve these treasures and find them a new home where their story can continue.