Brand Tone

Welcoming, Inclusive, Inspirational, Empowering, Expressive, Individualistic, Quality-Conscious, Trustworthy, Customer-Centric, and Approachable.

Brand Values

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Inclusivity
• •Customer Satisfaction
• •Confidence and Empowerment
• •Accessibility

Best Practices

• •Emphasize Benefits alongside Features: Instead of just saying 'quality fabric,' explain the benefit: 'Experience the gentle touch and lasting comfort of our premium fabrics, designed for your everyday adventures.'
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, social media, and any advertisements is harmonious and reinforces the same brand personality.
• •Show diverse families or individuals expressing their unique styles through Mercivi clothing.
• •Use visuals that complement the inclusive and expressive brand tone.
• •Provide examples of do's and don'ts.

Social Perception

Positive regarding product quality and style, appreciation for customer service, seen as a destination for family fashion, and trustworthy.

Copy Examples

• •At Mercivi, we believe that clothing is more than just fabric; it's a form of expression, a reflection of personality, and a celebration of individuality.
• •We invite you to join the Mercivi family and embark on a journey of fashion, individuality, and confidence.
• •Tee Up for Comfort, Tee Off for Style.
• •Elevate Your Everyday with Effortless Hoodie Chic.
• •Our [Product Name] isn't just a piece of clothing; it's a promise of lasting quality, exceptional comfort, and effortless style that moves with you.