Brand Tone

Approachable and Friendly, Craftsman-like and Proud, Community-Oriented, Helpful and Solution-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Family and Community
• •Customization and Versatility
• •Passion for the Craft

Best Practices

• •Always Emphasize "Custom" and "Quality": These are core to their offering and should be woven into product descriptions, social posts, and website copy.
• •Maintain a Friendly, Personal Voice: Use welcoming language ("we," "us," "your"). Address customers directly and respond to inquiries with a helpful and approachable demeanor, just as they do in testimonials.
• •Showcase the "Family-Owned" Aspect: This builds trust and a sense of local connection. Mentioning their Ohio roots can also resonate with local and regional customers.
• •Highlight Versatility with Specific Examples: Instead of just saying "we do custom work," showcase examples of different types of projects (home, business, repair, artistic) to demonstrate the breadth of their skills.
• •Use Storytelling: Share the origin of the business (passion for custom home decor) or stories behind specific custom pieces (with customer permission) to create a more engaging narrative.

Social Perception

Positive: Customers praise the quality of the products, the excellent customer service, quick turnaround times, and the custom design process. They are seen as reliable and skilled in their craft. Trusted Local Business: The emphasis on being family-owned and located in NW Ohio, along with their range of custom fabrication, suggests they are perceived as a valuable local resource for specialized metalwork. Artistic and Creative: The range of products, from monograms to intricate signs, positions them as artistic as well as functional metalworkers.

Copy Examples

• •Fresh off the plasma table! ✨ This custom family name sign is ready to head to its new home. We love bringing your unique visions to life in durable, beautiful metal. What can we create for you? #MercerMetal #CustomMetalArt #HomeDecor #FamilySign #MadeInOhio
• •Mercer Metal: Quality Craftsmanship, Custom Designs. From personalized home decor to robust commercial signage, if you can dream it in metal, we can make it. Explore our gallery or bring us your unique project today!
• •Show your pride with our American Flag series, crafted with care right here in NW Ohio. Each piece is a testament to enduring quality and timeless design, perfect for your home, office, or as a heartfelt gift. #PatrioticDecor #MetalSigns #MercerMetalPride
• •Family-owned & operated in NW Ohio, Mercer Metal specializes in high-quality custom metal signs, decor & fabrication. We're passionate about turning metal into meaningful pieces. Let's build something amazing together! 🛠️
• •🍂 Fall into Beautiful Metal Decor! Discover New Seasonal Designs from Mercer Metal.