Brand Tone

Professional, Knowledgeable, Helpful, Approachable, Straightforward, No-Nonsense, Reliable, and Efficient

Brand Values

• •Quality: Providing "Quality Metal Products" is a core message.
• •Customer Service: Stated commitment to helpful and responsive service for all customer types.
• •Accessibility/Inclusivity: "No minimum order size" and catering to both large businesses and individual hobbyists.
• •Expertise: Implied through their extensive product knowledge and custom cutting services.
• •Reliability: Emphasis on providing the right materials quickly.

Best Practices

• •Focus on Solutions and Utility: Frame product descriptions and service explanations around how they help the customer achieve their goals (e.g., "Get your project done faster with our precision cuts").
• •Maintain a Helpful and Informative Voice: Always be ready to answer questions clearly and provide guidance. Use straightforward language, avoiding overly technical jargon where possible, or explaining it if necessary. Staff training on this tone for direct customer interactions (phone, email, in-person) is also key.
• •Showcase Expertise Subtly: Instead of just saying "we're experts," demonstrate it through detailed product knowledge, showcasing advanced machinery (like the plasma table), and highlighting the range of materials and their applications.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product pages, about us, blog) matches the tone on social media posts and in responses to comments and messages.
• •Highlight Quality and Reliability: Regularly reinforce the commitment to high-quality materials and dependable service (e.g., "Count on us for top-grade metals and on-time delivery"). Use customer testimonials or project showcases to back this up.

Social Perception

Positive: Customers generally perceive Mercer Metal (Canada) as a reliable supplier with good quality products and excellent, helpful customer service. Resourceful: Seen as a go-to place for a wide variety of metals and custom cutting needs. Supportive of Local Needs: They cater to industrial clients as well as smaller, local DIYers and artists.

Copy Examples

• •Headline: Need Metal? Get Exactly What You Need, Cut to Size. Body: At Mercer Metal, we stock a huge range of quality aluminum, steel, stainless, and more. No order is too small. Visit us in Nisku or get a fast quote online! #MetalSupply #CustomCutting #AlbertaMade
• •Headline: Your Project, Our Metal. Precision Cuts, Every Time. Body: From industrial components to custom art pieces, Mercer Metal delivers the quality materials and precision cutting you demand. Our new plasma table is ready for your designs! #MercerMetal #PlasmaCutting #MetalFabrication
• •Headline: Don't Let Metal Sourcing Slow You Down. Body: Mercer Metal offers a massive inventory and fast turnaround on all orders. Get expert advice and the right materials, right when you need them. Quality you can build on. #IndustrialMetal #DIYMetal #FastTurnaround
• •Headline: Big Job or Small Project? We've Got Your Metal. Body: Mercer Metal is your trusted partner for all things metal in Alberta. We welcome all customers, from large fabrication shops to weekend warriors. Experience our service and selection today! #QualityMetals #CustomerFirst #Nisku
• •Headline: Corten Steel Has Arrived! Body: Create stunning, rustic, and durable projects with our new stock of Corten (weathering) steel. Perfect for landscaping, architectural features, and art. Talk to our metal experts at Mercer Metal for sizes and pricing! #CortenSteel #WeatheringSteel #MercerMetalNewStock