Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authentic, Appreciative & Story-Driven, Elegant & Sophisticated, Personal & Approachable

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •History & Heritage
• •Beauty & Artistry
• •Personal Connection
• •Curation & Uniqueness

Best Practices

• •Lead with the Story: Every antique and many tableware pieces have a history or a connection to Italian tradition. Make this central to your descriptions and posts to engage customers emotionally.
• •Emphasize Authenticity and Direct Sourcing: Consistently remind your audience that items are hand-picked in Italy, reinforcing trust and the unique value proposition.
• •Use Evocative and Sensory Language: Words like "handcrafted," "artisan," "timeless," "patina," "rustic charm," "vibrant colors," and "Italian soul" can help convey the quality and emotional appeal of the products.
• •Incorporate the Owner's Passion: Let Mary Lies's voice and enthusiasm for Italian culture and craft shine through, particularly in blog posts and "About Us" sections, to foster a personal connection.
• •Maintain an Elegant yet Approachable Tone: While showcasing sophisticated items, ensure the language remains welcoming and informative, inviting customers to learn and explore without feeling intimidated. Offer styling advice and usage ideas.

Social Perception

Reputable Source for High-Quality Italian Antiques, Passionate and Knowledgeable Owner, Trustworthy and Professional, Inspirational, Specializing in the Unique

Copy Examples

• •Instagram Post (Image of an antique Italian cabinet): "Imagine the conversations whispered around this 18th-century Tuscan cabinet. Hand-sourced from a villa near Siena, its aged walnut and original ironwork tell a story of generations. More than furniture, it’s a piece of Italian soul, waiting to begin its next chapter in your home. Explore its history on our website. #MercatoAntiques #ItalianHeritage #AntiqueFurniture #TuscanDecor #StoryOfItaly"
• •Website Homepage Banner Text: "Authentic Italy, Delivered to Your Door. At Mercato Antiques, we journey through Italy to hand-select unique antiques and artisan-crafted tableware, each piece with a story to tell and a legacy to build. Discover the art of Italian living. [Shop Antiques] [Shop Tableware]"
• •Facebook Ad (Carousel of tableware and an antique piece): "From the heart of Italy to your home. ✨ Mercato Antiques brings you hand-picked antique treasures and exclusive, artisan-made tableware. Create artful environments and lasting traditions. Visit us online to find pieces that connect past and present with enduring beauty. Shop now: [Link]"
• •Blog Post Title & Intro Snippet: Title: "Beyond the Patina: Uncovering the Soul of a Florentine Secretaire" Snippet: "Every antique carries whispers of its past. This exquisite Florentine secretaire, recently arrived from our latest Italian journey, is no exception. Join us as we delve into its craftsmanship, its likely origins, and the life it might have known..."
• •Pinterest Pin Description (Image of a styled tablescape with Mercato tableware): "Set a table that tells a story. Our Fresco collection, handmade by Italian artisans, brings vibrant color and timeless design to your gatherings. Mix and match to create your unique expression of Italian elegance. #MercatoTableware #ItalianCeramics #HandmadeInItaly #TableScape #EntertainingInStyle"