Brand Tone

Nostalgic & Retro, Authentic & Fan-Oriented, Culturally Proud (Mexican), Creative & Arty, Informal & Engaging

Brand Values

• •Originality & Design
• •Cultural Celebration
• •Authenticity
• •Community & Connection
• •Passion for Music & Pop Culture

Best Practices

• •Develop a "Voice & Tone" Guide: Create an internal document that explicitly defines Mercadorama's voice (personality – which is consistent) and tone (how that personality is expressed in different situations – which can vary slightly). Include approved vocabulary, humor guidelines, and examples of "on-brand" and "off-brand" communication.
• •Know Your Audience Deeply: Continuously research and understand the language, slang, and cultural references that resonate with your target demographic (music fans, pop culture enthusiasts, collectors, those proud of Mexican heritage). Tailor copy to speak their language authentically.
• •Embrace Storytelling: Instead of just listing product features, tell the story behind the design, the artist collaboration, or the cultural icon represented. This adds depth and connects with the nostalgic and fan-oriented aspects of the brand.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and even customer service interactions feels cohesive and recognizably "Mercadorama."
• •Inject Personality & Passion: Let the genuine love for music, art, and Mexican culture shine through in the copy. Use enthusiastic and engaging language that reflects the passion behind the brand and its products. Avoid overly corporate or generic phrasing.

Social Perception

A Go-To Source for Official Merch, High-Quality and Unique Designs, Culturally Relevant, Collector-Focused, Responsive (Online)

Copy Examples

• •Relive the golden era. Our new [Band Name] tee throws it back to their iconic [Year/Album] look. Pure, official, and ready to rock your wardrobe. Get yours before it's history. Again. #Mercadorama #BandMerch #[BandName]
• •¡Órale! Wear your Mexican pride with a wink. This [Product Name] design is 100% Hecho en México creativity, guaranteed to get some smiles. ¡Qué chido! #MercadoramaMx #CulturaPop #DiseñoMexicano
• •Art for your ears, now for your walls. This limited-edition screen print by [Artist Name] for [Band/Event Name] is a future classic. Hand-numbered, super exclusive. Don't miss out. #GigPoster #MercadoramaArt #Collectible
• •Your weekend uniform just dropped. 🔥 Official tees, rare posters, and killer accessories from your faves. What are you copping? Show us your Mercadorama haul! #MercadoramaStyle #OfficialMerch #MusicLover
• •Two creative forces, one epic drop! We've teamed up with the legendary [Artist/Designer Name] to bring you a [Product Type] that screams authenticity. Support art, support music. Available now. #MercadoramaCollab #[ArtistName] #LimitedEdition