Brand Tone

Direct and Functional, Value-Oriented

Brand Values

• •Variety
• •Service
• •Colombian Origin
• •Value
• •Mainstream Appeal

Best Practices

• •Showcase Product Functionality and Style: Clearly describe the items (e.g., '3-piece set,' 'straight boot,' 'Adidas Campus Black').
• •Emphasize local roots if that's a brand pillar.
• •Highlight promotional pricing and value.
• •Maintain a direct and functional tone in product descriptions.
• •Ensure clear and accessible contact information to reinforce customer service commitment.

Social Perception

A brand that offers a variety of clothing and footwear, combining its own designs with popular brands, emphasizing value, service, and Colombian origin.

Copy Examples

• •Conjunto 3 piezas bota recta 2134
• •Adidas Campus Negro Unisex
• •Precio promocional
• •Comfort, style, and value, all in one place.
• •Perfect for any occasion, designed in Colombia for you.