Brand Tone

Elegant & Luxurious, Passionate & Artistic, Customer-Centric & Caring, Conscious & Responsible

Brand Values

• •Quality & Craftsmanship
• •Heritage & Artistry
• •Functionality & Protection
• •Sustainability & Ethical Practices
• •Customer Delight & Personalization

Best Practices

• •Embrace Sophisticated Language: Use evocative and descriptive words that reflect luxury, quality, and artistry (e.g., "exquisite," "meticulous," "handcrafted," "heritage," "vibrant").
• •Highlight the "Why": Go beyond product features. Talk about the passion for luxury, the desire to preserve beauty, the celebration of heritage, and the joy of "color play." Connect with the emotional aspect of owning a luxury handbag.
• •Maintain a Helpful and Caring Voice: Address customer needs directly (organization, protection, shape). Offer guidance and showcase an understanding of the luxury handbag owner's perspective. Emphasize customization and customer satisfaction.
• •Weave in Core Values: Regularly and naturally incorporate keywords and phrases related to Thai silk, craftsmanship, sustainability, and local sourcing. This reinforces brand identity and appeals to conscious consumers.
• •Stay Visually Consistent with Tone: Ensure that the language used in social media captions, website copy, and even email communications aligns with the high-quality, artistic imagery presented. The words should feel as luxurious and considered as the product photography.

Social Perception

Highly Regarded by Target Niche, Appreciation for Material and Craftsmanship, Positive Customer Service Experience, Seen as a Solution, Trusted for Delicate Bags

Copy Examples

• •Headline: Rediscover Your Icon. Introducing Merandi. Body: Your cherished Hermès deserves more than just an organizer. It deserves an embrace of the finest Thai silk, meticulously crafted to protect its form and elevate its soul. Let Merandi help you fall in love all over again. #MerandiMatch
• •Headline: The Art of Organization, Woven in Silk. Body: Beyond mere function, Merandi inserts are a whisper of Thai heritage, a vibrant play of color within your favorite luxury companion. Handcrafted, sustainable, and designed by Hermès lovers, for Hermès lovers. Explore our limited series.
• •Headline: Preserve Its Beauty. Enhance Its Life. Body: Each Merandi insert is a promise – to safeguard your bag’s delicate lining, maintain its elegant silhouette, and bring a touch of personalized luxury to your every day. Crafted with passion, designed with care.
• •Headline: More Than an Insert. It's a Merandi. Body: Experience the difference of exquisite Thai silk and unparalleled craftsmanship. Our inserts don't just fit; they complement, protect, and celebrate your treasured handbag. Customize yours and #InsertItYourOwn.
• •Headline: Consciously Crafted. Beautifully Functional. Body: Indulge in luxury that feels good. Merandi inserts are sustainably made from locally sourced Thai silk, ensuring your style supports ethical artistry. Organize, protect, and personalize with a touch of vibrant elegance.