Brand Tone

Empowering, Professional, and Nurturing

Brand Values

• •Holistic Wellness
• •Integrity and Transparency
• •Vitality
• •Community
• •Self-Care and Self-Love

Best Practices

• •Lead with Expertise: Always ground the brand's message in the professional expertise of Dr. Rupam Khanna. Use phrases like "Expert-formulated," "Dentist-developed," and "Science-backed" to reinforce credibility.
• •Use Empowering Language: Frame copywriting around the user's journey and growth. Use active, inspiring verbs like "empower," "unlock," "elevate," "discover," and "transform."
• •Connect Oral Health to Overall Well-being: Never discuss the products in isolation. Consistently link the benefits of oral care (e.g., fresh breath, a white smile) to broader concepts of confidence, vitality, and holistic health.
• •Embrace the "Ritual": Position the use of Merakk products not as a chore, but as a mindful "ritual" or "daily practice" of self-care. This elevates the perceived value and emotional connection to the brand.
• •Foster a Community Voice: Encourage and feature user-generated content, testimonials, and stories. Use inclusive language like "Join the community," "Welcome to the movement," and "Share your journey" to make customers feel like part of a larger purpose.

Social Perception

Credible and Trustworthy; Inspirational and Mission-Driven; High-Quality and Effective

Copy Examples

• •Elevate Your Ritual. Your journey to holistic well-being starts with your smile. Discover expert-formulated oral care that nurtures your body and soul.
• •Confidence that shines from within. Our formulas, created by Dr. Rupam Khanna, are designed to do more than brighten your smile —they empower your entire sense of self. It's not just oral care, it's a daily act of self-love. #MerakkWellness #ShineBrighter
• •Tired of harsh chemicals? Your body deserves better. Merakk bridges science and nature to deliver gentle, effective oral wellness. Experience our hydrating breath sprays and see why a healthy mouth is the gateway to a healthier you. Shop the collection now.
• •Step 1: Detox with our modern oil-pulling blend. Step 2: Brighten your smile, sensitivity-free. Step 3: Hydrate and refresh for all-day confidence. This is Merakk. #SelfCare #HolisticHealth #MorningRoutine
• •Unlock the ancient secret to modern wellness. Oil pulling detoxifies, supports gum health, and freshens breath in just 5 minutes a day. Discover the Merakk difference —where ancient rituals meet modern science.