Brand Tone

Warm & Passionate, Artisanal & Creative, Natural & Earthy, Approachable & Friendly, Aesthetically Focused & Inspiring

Brand Values

• •Craftsmanship & Quality
• •Passion & Soul (Meraki)
• •Beauty & Aesthetics
• •Natural Elements
• •Customer Connection

Best Practices

• •Embrace 'Meraki': Consistently weave the concept of doing things with soul, love, and passion.
• •Highlight 'Handmade' and 'Natural': Emphasize the artisanal quality and the use of natural materials.
• •Speak with Warmth and Approachability: Use a friendly, inviting, and slightly informal tone.
• •Focus on Aesthetics and Inspiration: Describe how the products can transform a space, evoke feelings, or add beauty.
• •Maintain Language Consistency (Dutch-focused): Prioritize Dutch in primary communications, ensuring translations maintain the core tone and values.

Social Perception

Positive (within its own channels), Niche & Boutique, Emerging, Potential for Confusion

Copy Examples

• •Bringing eternal sunshine into your home. ☀️ Our ‘Golden Hour’ dried bouquet, handmade with love and a touch of Meraki magic. Perfect for adding a warm, natural glow to any space. Tap to shop and let a little piece of our garden bloom in your home! ✨ #merakigarden #droogbloemen #handgemaakt #homedecorNL #natuurlijkwonen
• •Crafted with soul, designed for your sanctuary. This unique ceramic vase, born from a love for earthy textures and minimalist beauty, is more than just a decor piece – it’s a whisper of Meraki. Each one is carefully handmade, ready to hold your favorite dried blooms or stand alone as a statement of natural elegance. Invite warmth and artistry into your home. Materials: Stoneware Clay. Dimensions: H 20cm x W 12cm.
• •Watch the love unfold! 🌿 A little peek into how we bring our Meraki Garden dried flower arrangements to life. Each stem chosen with care, every piece made with passion, just for you. What are you decorating this week? #merakigarden #driedflowers #handmade #tiktokdecor #behindthescenes #creatief
• •Hello [Customer Name], Get ready to fall in love with our newest arrivals, fresh from the Meraki Garden studio! ✨ Discover handcrafted treasures and unique dried floral designs, all created with that special touch of soul and dedication you adore. Perfect for gifting or treating your own beautiful space. Explore the collection and find your new favorite piece of handmade happiness.
• •Create your cozy corner with Meraki Garden. 🌿 Imagine soft textures, natural hues, and the timeless beauty of handmade decor. Our latest collection of dried flowers and artisanal home accents is here to help you craft a space that truly feels like you – full of warmth, soul, and style. Pin your inspiration! #merakigarden #homedecorideas #driedflowerdecor #naturalhome #handmadeisbetter #pinterestinspired