Brand Tone

The predominant tone of Meraki By Estefania is approachable, proud, and culturally celebratory. The language used is a mix of English and Spanish, which creates an inclusive and authentic voice for its bilingual audience. The tone is personal and friendly, often using informal language ("chisme," "chula") that resonates with its target demographic. It's also empowering, with phrases that evoke a sense of pride in one's roots.

Brand Values

• •Authenticity
• •Craftsmanship
• •Community & Connection
• •Joy and Celebration
• •Empowerment

Best Practices

• •Embrace Spanglish: Continue to naturally weave English and Spanish into your copy. This bilingual approach is authentic to the brand and resonates deeply with your target audience.
• •Tell the Story Behind the Product: For items inspired by cultural elements (like a specific phrase or food), share a small anecdote or explanation. This enriches the product and strengthens the connection with the customer.
• •Use "Ustedes" and Inclusive Language: Address your audience as a community. Phrases like "familia," "mi gente," or simply using the inclusive "we" and "our" reinforces the sense of belonging.
• •Keep it Positive and Empowering: The brand's strength lies in its celebratory nature. Ensure the copy, even when touching on serious themes like immigration, is framed in a way that is empowering and proud.
• •Engage with Cultural Moments: Align content with relevant cultural holidays, events, and even trending topics within the Latino community in an authentic way. This shows the brand is current and connected.

Social Perception

The public perception of Meraki By Estefania appears to be that of a cherished small business that offers unique, culturally-specific products. It is seen as a brand that authentically represents and celebrates Mexican heritage. Its presence at local artisan markets alongside other minority-owned businesses further solidifies its image as a community-focused and culturally significant brand. The products act as conversation starters and a way for customers to visibly express their identity.

Copy Examples

• •Spill the tea? Nah, we spill the chisme. ☕️ Our new 'Cafecito y Chisme' mug is here to be your official partner for all those conversations that are too good to keep to yourself. Grab yours and let the stories flow.
• •Carry your story with pride. Our 'Hija de Inmigrantes' tote is more than just an accessory; it's a statement. Durable, spacious, and designed for the daughters of dreamers and fighters. Because your heritage is your strength.
• •From our hands to your home, each piece is made with a little bit of our corazón. ❤️ We believe in celebrating our culture, our language, and the little things that make us who we are. Thank you for being part of our story.
• •Ready to add a little more sazón to your style? ✨ From unique keychains to statement apparel, our collections are a celebration of you. Use code CULTURA15 for 15% off your first order and embrace your roots.
• •A sweet treat for your ears! Our handmade pan dulce earrings look good enough to eat (but please don't!). The perfect touch of nostalgic flair for any outfit. Get your pair before they're gone!