Brand Tone

Authentic, Welcoming, and Proudly Norman

Brand Values

• •Authenticity
• •Tradition
• •Quality
• •Regional Pride
• •Customer Experience

Best Practices

• •Occasionally using a simple French word or phrase (e.g., "terroir," "art de vivre," "bonjour") can add authenticity, but always provide context or translation for a broader English-speaking audience. The website already mentions multilingual service, which is a strength.
• •Highlight the "small producers," the "traditional recipes," and the Norman origin of the ingredients. This reinforces authenticity and quality.
• •Words like "savour," "handcrafted," "heart of Normandy," "authentic," "treasure," and "discover" can create a welcoming and enticing feel.
• •Ensure that the imagery used alongside the copy (on the website, social media, and ads) reflects the rustic charm, quality, and beautiful landscapes of Normandy and its products.
• •Frame the products not just as items, but as ways to experience Norman culture, tradition, and the joy of gourmet flavours. Promote the idea of sharing these products and creating memories.

Social Perception

A Go-To for Norman Specialties, Embodiment of Local Culture, Tourist-Friendly, but Genuine, A Treat/Indulgence

Copy Examples

• •Savour the Spirit of Normandy. Discover artisanal ciders, rich Calvados, and gourmet treats, handcrafted with tradition at Mer à Boire.
• •From the heart of Normandy's orchards to your glass. Our small-batch Calvados is a true taste of local heritage, perfect for sipping and sharing.
• •Step into our little corner of Normandy in Étretat! 🇫🇷 We’re passionate about sharing the authentic flavours of our region. Come say 'bonjour' and let us guide you through our handpicked local treasures! #MerABoire #Normandy #Etretat #LocalFlavour #FrenchFood
• •Visiting Étretat? Don't miss Mer à Boire! Your one-stop shop for the finest Norman ciders, Calvados, and delicious local specialties. Take a piece of Normandy home with you. Find us near the cliffs!
• •A Taste of Tradition: New Arrivals & Norman Favourites from Mer à Boire