Brand Tone

Uplifting and Encouraging, Friendly and Approachable, Authentic and Genuine, Community-Focused, Youthful and Casual

Brand Values

• •Self-Care & Prioritization
• •Mental Well-being
• •Positivity
• •Community & Connection
• •Authenticity
• •Empowerment

Best Practices

• •Always Circle Back to Core Values: Before writing any copy, ask: 'Does this align with our mission of promoting self-care, positivity, and community?' Ensure the message reinforces these values.
• •Use 'You-Centric' Language: Focus on the audience. Use 'you,' 'your,' and speak directly to their needs, feelings, and aspirations (e.g., 'Your well-being matters,' 'Take time for yourself').
• •Maintain an Uplifting and Encouraging Voice: Even when addressing challenges (like stress or burnout), frame it with a hopeful and supportive perspective. Offer solutions or gentle reminders rather than dwelling on the negative.
• •Be Authentic and Relatable: Share genuine stories (where appropriate), use accessible language, and avoid overly corporate or jargon-filled speech. Let the passion for the brand's mission shine through.
• •Foster Community and Conversation: Encourage interaction by asking questions, inviting shares, and responding to comments in a way that reflects the brand's friendly and supportive nature. Use inclusive language that makes everyone feel welcome.

Social Perception

A Purpose-Driven Brand, Positive and Inspiring, Relatable, Community-Oriented, Emerging and Passionate

Copy Examples

• •Wrap yourself in comfort and a reminder: YOU deserve this moment. 🤎 Our new [Product Name] is here to make your 'you day' even cozier. Tap to shop and prioritize your peace. #HAYD #HaveAYouDay #SelfCareStyle #MentalWellness
• •More than just a brand, HAYD is a movement. ✨ Join our community dedicated to lifting each other up and making every day a 'you day'. What does 'Have A You Day' mean to you? Share in the comments! 👇 #HAYDCommunity #PositiveVibesOnly #MentalHealthMattersNZ
• •Packing your daily dose of positivity! 📦 Reminder: taking a moment for yourself isn't selfish, it's essential. What's one thing you're doing for YOU today? #HAYD #HaveAYouDay #SmallBusinessNZ #PackAnOrderWithMe #SelfCareJourney
• •Welcome to HAYD. Your daily reminder to pause, breathe, and Have A You Day. Explore our collection designed for comfort and inspired by the power of self-care.
• •Hey [Customer Name], feeling overwhelmed? We get it. That's why we created HAYD – to remind you to put yourself first. As a little pick-me-up, enjoy 10% off your next order to treat yourself. Because every day should have a 'you moment'. Shop now and #HaveAYouDay!