Brand Tone

Passionate & Enthusiastic, Innovative & Expert-Driven, Inclusive & Supportive, Performance-Focused & Confident, Community-Oriented

Brand Values

• •Inclusivity
• •Performance & Quality
• •Innovation
• •Athlete-Centricity
• •Integrity & Passion
• •Community & Social Responsibility

Best Practices

• •Lead with Passion, Support with Facts: Infuse copy with genuine enthusiasm for cricket, but always back it up with the tangible benefits and innovative features of the shoes (e.g., biomechanical design, specific support for female athletes).
• •Champion Inclusivity Actively: Consistently highlight the brand's commitment to all cricketers, especially emphasizing the bespoke design and benefits of the women's line. Avoid generic sports talk; speak directly to the needs of male and female players.
• •Use Strong, Confident Language: Reflect the performance nature of the product. Use active verbs and focus on empowerment, improvement, and achieving potential. "Own the crease," "Revolutionise," "Engineered for."
• •Maintain an Expert yet Accessible Voice: While discussing technical aspects like biomechanics and design innovation, explain them in a way that is understandable and relatable to the average cricketer, not just professionals or engineers.
• •Foster a Sense of Community: Use "ME+U" to its full potential. Incorporate user-generated content, testimonials, and ambassador stories. Address the audience as part of a shared passion and journey to elevate the game.

Social Perception

Positive & Game-Changing, Comfortable & Supportive, Specialized & Necessary, Credible, Slightly Premium/Heavier (by some)

Copy Examples

• •Headline: Your Feet. Your Edge. Our Science. Body: Stop compromising. ME+U cricket shoes are engineered with passion and precision, especially for you. Experience the difference true anatomical design makes to your power, comfort, and confidence on the crease. #OwnTheCrease #CricketRevolution
• •Headline: Finally, Her Game Has Her Shoe. Body: For too long, female cricketers have adapted. No more. ME+U introduces the Women's All Rounder, built from the ground up for her foot, her movement, her power. Feel the support, unleash your potential. #MEforHer #WomensCricket
• •Headline: From Injury Insight to Industry Innovation. Body: ME+U wasn't born in a boardroom. It was born from a real cricketer's need for better. We've poured research, expert design, and player feedback into every pair. Step into footwear that understands the demands of the game. #CricketTech #PerformanceFootwear
• •Headline: More Than a Shoe. It's a Statement. Body: Choosing ME+U means choosing innovation, inclusivity, and a relentless drive for excellence. Join a community that’s changing the game, one step at a time. What statement will you make? #MEandU #CricketCommunity
• •Headline: Stability to Dominate. Comfort to Endure. Body: Long spell at the crease? Gruelling session in the field? ME+U cricket shoes provide the unwavering stability and lasting comfort you need to perform at your peak, from the first ball to the last. #EngineeredForCricket #PeakPerformance