Brand Tone

Caring & Compassionate, Reassuring & Trustworthy, Helpful & Supportive, Practical & Solution-Oriented, Friendly & Approachable

Brand Values

• •Feline Safety & Well-being
• •Quality & Durability
• •Customer Satisfaction & Support
• •Empowering DIY Solutions
• •Peace of Mind for Owners

Best Practices

• •Always Prioritize 'Safety' and 'Care': Every piece of copy should, in some way, circle back to the core mission of keeping cats safe and the brand's genuine care for animals. Use words like 'secure,' 'protect,' 'peace of mind,' 'gentle,' and 'loving.'
• •Speak the Cat Owner's Language: Use terms and address concerns that are relatable to cat owners (e.g., 'curious climbers,' 'escape artists,' 'introducing new pets,' 'safe outdoor access'). Show empathy for their challenges.
• •Highlight Practical Benefits & Solutions: Focus on how the products solve specific problems and make life easier and safer for both cats and their owners. Emphasize ease of use and DIY aspects.
• •Maintain a Reassuring and Confident Voice: Assure customers that the products are high-quality, durable, and effective. Back this up with testimonials or specific features (e.g., 'cat-proof materials,' 'UV-stabilized').
• •Be Approachable and Friendly: While professional, keep the language warm and inviting. Encourage interaction (e.g., sharing photos, asking questions) and reflect the positive customer service experiences reported in reviews.

Social Perception

Highly Positive, Effective & Reliable Products, Genuine Care for Animals, Good Value Despite Price, Trustworthy Brand

Copy Examples

• •Headline: Your Cat's Safety, Our Priority. Peace of Mind in Every Mesh. Body: Create a secure haven for your beloved feline with Meow Safe's durable netting and gates. Because a safe cat is a happy cat, and a happy owner is a relaxed one. Explore our easy DIY solutions today!
• •Headline: Adventure Safely! Extra Tall Gates for Curious Climbers. Body: Does your kitty think they're a mountaineer? Our 72' Extra-Tall Cat Gate gently says, 'not today!' Keep them safe and sound without sacrificing their (or your) freedom to roam designated areas. Strong, secure, and simple to install.
• •Headline: Sun, Fresh Air, and Total Security? Yes, With Your Own DIY Catio! Body: Give your indoor cat the outdoor experience they crave, without the worry. Meow Safe catio netting is strong, UV-resistant, and designed for easy, stress-free installation. Let the good times roll (safely)!
• •Headline: Problem Solved: Keep Kitty Contained, Gently and Effectively. Body: Whether you're introducing new pets or need a cat-free zone, Meow Safe gates offer the perfect blend of security and convenience. Loved by cats (for the safety) and owners (for the simplicity).
• •Headline: Because They Deserve the Best (and Safest!). Invest in Quality, Invest in Meow Safe. Body: We're cat lovers, just like you. That's why we pour our hearts into creating products that are not only effective but built to last. See why fellow cat parents trust Meow Safe for their furry family members.