Brand Tone

caring, supportive, and informative

Brand Values

• •Natural Wellness
• •Family Well-being
• •Empowerment
• •Quality and Luxury
• •Transparency & Support

Best Practices

• •Emphasize Natural Ingredients and Benefits: Always highlight the use of organic magnesium, essential oils, and the natural, cruelty-free nature of the products. Focus on the tangible benefits like improved sleep, muscle relaxation, and stress reduction.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the health challenges your audience might be facing (e.g., sleep issues, stress, hormonal discomfort) and position Meo Body as a caring solution.
• •Use Luxurious and Aspirational Language: Words like luxurious, serene, rejuvenating, transformative, and indulgence can reinforce the premium quality and self-care aspect of the brand.
• •Educate and Inform: Provide clear information about how magnesium works and the benefits of the specific essential oil blends. This builds trust and positions the brand as knowledgeable.
• •Incorporate Storytelling (Founders' Journey): Briefly referencing the founders' personal health journeys and their mission can add authenticity and relatability to the brand's narrative.

Social Perception

The brand is perceived as offering natural, safe, and scientifically-backed ingredients.

Copy Examples

• •Embrace serene nights and wake up refreshed. Our Sleep Magnesium Spray, a luxurious blend of organic magnesium and calming essential oils, is your natural gateway to deep, rejuvenating sleep. Because you deserve to feel your best, every day.
• •Soothe your muscles and calm your mind. Meo Body’s Muscle Magnesium Spray offers targeted relief and enhanced flexibility, naturally. Recover faster, move freely, and conquer your day with the power of nature.
• •Navigate your monthly cycle with ease and comfort. Our Femme Magnesium Spray, infused with a symphony of organic essential oils, is designed to melt away tension and support your well-being. It's self-care, bottled.
• •Experience the transformative power of nature. Meo Body is dedicated to providing luxurious, cruelty-free skincare for the whole family, crafted from the purest Australian magnesium and essential oils. Invest in your well-being, naturally.
• •Feeling overwhelmed? Stressed? Our natural magnesium products are here to help restore balance and tranquility to your life. Discover the Meo Body difference and start your journey to holistic wellness today.