Tono de Marca

Empathetic, Supportive, and Calming.

Valores de Marca

• •Mental Health Advocacy
• •Self-Care and Mindfulness
• •Community
• •Natural Wellness
• •Authenticity

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use "we" and "you" to create a direct, personal connection. Acknowledge the user's potential feelings (e.g., "Feeling stressed?", "When your mind is busy...").
• •Use Supportive & Gentle Language: Avoid aggressive sales tactics and overly clinical terms. Opt for words like "gentle," "soothing," "calming," "nurturing," and "support." The goal is to offer comfort, not a cure.
• •Weave in the 'Why': Consistently connect the act of drinking tea to the larger values of self-care, mindfulness, and mental well-being. Remind the customer that this is their "ritual" or "moment of peace."
• •Tell a Story: Incorporate the founder's journey and the brand's mission into the copy where appropriate. This reinforces authenticity and the "why" behind the brand, making it more than just a product.
• •Maintain a Consistent Call to Action (CTA): Frame CTAs as invitations rather than commands. Instead of "Buy Now," consider "Find Your Calm," "Discover Your Ritual," or "Join Our Community." This aligns with the supportive, non-pressuring tone of the brand.

Percepción Social

The public and customer perception of MentaliTEA Collective is overwhelmingly positive. Customers frequently mention the "soothing and delicious" taste of the blends and how the tea helps them feel "calm and relaxed." The brand is perceived as authentic and purpose-driven, with its mission to support mental health resonating strongly with its audience. Testimonials often go beyond the product itself to express appreciation for the brand's ethos and the comfort it provides. The award-winning status for some of their teas further enhances their credibility as a provider of high-quality wellness products.

Ejemplos de Copy

• •Some days, the world feels too loud. We get it. That’s your cue to pause, breathe, and pour a cup of calm. Our 'Anxie-tea' blend is a gentle hug in a mug, crafted with herbs to quiet the noise and soothe your soul. You’ve got this. #MentaliTEA #SelfCareRitual #HugInAMug
• •Feeling overwhelmed? Your moment of peace is inside.
• •When your mind is racing and your shoulders are tight, find your sanctuary with Sereni-tea. This beautiful, award-winning blend of lemon balm, passionflower, and lavender is your invitation to exhale. Let each sip guide you back to a place of quiet, helping you to unwind and find your center after a long day. You're worth these moments of peace.
• •Life is demanding. Your well-being shouldn't be an afterthought. Discover the hand-blended, organic teas that do more than just taste good—they support you. Every purchase also supports mental health initiatives. Find your blend today.
• •It's more than tea. It's a daily practice of self-love. Pour from a fuller cup.