Tono de Marca

casual, energetic, and trend-focused

Valores de Marca

• •Accessibility to Trends
• •Quality and Authenticity
• •Customer Service
• •Style for an Active Lifestyle

Mejores Prácticas

• •Stay Energetic and Youthful: Use active language, and don't be afraid to incorporate relevant slang and emojis where appropriate (especially on social media). Keep sentences relatively short and punchy.
• •Focus on "The Now": Emphasize what's new, trending, and in-demand. Use words like "latest," "fresh," "new drop," and "just in" to create a sense of urgency and relevance.
• •Be Visually Driven: Your copy should always complement strong visuals. On platforms like Instagram, let the high-quality product images do most of the talking, and use the copy to add context and a call to action.
• •Use Hashtags Strategically: On platforms that use them, leverage hashtags that your target audience follows, such as #gymtok, #rave, #festivalfashion, #sportswear, and #streetstyle, to increase visibility and reinforce your brand's identity.
• •Maintain a Conversational Style: Write as if you're talking to a friend who loves sportswear as much as you do. Ask questions in your captions to encourage engagement and make the brand feel more like a community.

Percepción Social

convenient online source for trendy sportswear

Ejemplos de Copy

• •That fresh drop feeling. The Nike Tech Fleece you’ve been waiting for is here. Level up your comfort and your style. Cop it before it’s gone. Link in bio. #menswearmovement #niketech #freshdrop
• •How would you rock the new ASICS Gel-Quantum? 🔥 #asicstyle #sneakerhead #gymtok #ravefashion #menswearmovement
• •Engineered for Performance. Styled for the Street. Shop the latest from Under Armour.
• •Don't just go to the party. Be the party. Our collection of shorts, tees, and tracksuits from the biggest brands will make sure you stand out. Shop the festival edit now on menswearmovement.com.
• •Hey [Customer Name], we know you’ve got an eye for style. That’s why we’re giving you first dibs on our latest arrivals. From the freshest Nike kicks to the most comfortable tracksuits, your new favorite piece is waiting. Enjoy 10% off your next order with code: MOVE10.