Brand Tone

Hype-driven, Youthful, Direct, Confident, and Grounded in streetwear culture.

Brand Values

• •Exclusivity & Scarcity
• •Entrepreneurial Spirit
• •Style & Aesthetics
• •Community Engagement

Best Practices

• •Embrace the "Drop" Model: Center all communication around the scarcity and timeliness of product releases. Use words like "Live," "Drop," "Limited," and countdowns to create a consistent sense of urgency and excitement.
• •Keep it Short and Direct: The brand's audience is on visually-driven platforms like TikTok and Instagram. The copy should be concise, confident, and get straight to the point. Use short sentences and impactful statements.
• •Use an Authentic, Founder-Led Voice: Continue to leverage the founder's personal story and presence. Copy should feel like it's coming from a real person who is passionate about the brand, not a faceless corporation. Use "we" and "I" to foster a closer connection.
• •Focus on the "Look": The product's value is in its aesthetic. Use descriptive but simple language that highlights the style. Terms like "clean," "the perfect fit," "the complete set," and "your new uniform" will reinforce the brand's focus on creating a cohesive look.
• •Speak the Language of Streetwear: Maintain credibility by using language authentic to streetwear culture without overdoing it. Simple, confident terms like "cop," "drop," "fresh," and "fit" resonate well with the target audience.

Social Perception

Trendy and desirable independent streetwear label, perceived as legitimate and appealing with high purchase intent, and viewed as a creator-led brand with a personal touch.

Copy Examples

• •Our next drop is almost here. The new [Product Name] tracksuit lands [Date] at [Time]. Set your alarms—you know these won’t last long. #menose #streetwear #drop #fashion
• •The hoodie that goes with everything. Limited stock available now. Link in bio to cop yours before it’s gone. #menose #hoodiestyle #streetfashion #outfitinspo
• •MENOSE 004: THE LATEST DROP IS LIVE. Limited quantities. Designed in Paris. Built to last. Shop the collection before it sells out.
• •Drop Alert: The [Collection Name] is now live. Your chance to own the latest from Menose is here. Don't miss out.
• •Your New Favorite Set. Engineered for the street. The [Product Name] jogger and hoodie set combines minimalist design with premium comfort. Available now in three new colorways. Shop the drop.