Brand Tone

Expert and Authoritative, Empathetic and Supportive, Informative and Educational, Advocating and Proactive, Holistic, Approachable and Clear.

Brand Values

• •Empowerment
• •Evidence-Based Care
• •Holistic Well-being
• •Advocacy
• •Education
• •Personalized Care
• •Clarity and Honesty

Best Practices

• •Prioritize Empathy and Understanding: Always address the audience with compassion, acknowledging the challenges of menopause while offering hope and solutions.
• •Lead with Expertise, Explain with Clarity: Reference evidence-based information and Dr. Dear's credentials, but translate complex medical terms into easily understandable language. Avoid jargon where possible, or explain it clearly.
• •Empower, Don't Patronize: Frame information in a way that gives women agency over their health choices. Focus on education and providing options rather than dictating solutions.
• •Maintain a Supportive and Positive Outlook: While acknowledging the difficulties, emphasize that menopause is a manageable phase and that support is available to help women thrive.
• •Be an Advocate: Consistently weave in messages about the importance of broader awareness, better access to care, and workplace support, reinforcing Menodoctor's mission beyond individual consultations.

Social Perception

Menodoctor is perceived as a leading and trusted authority in menopause care in New Zealand and increasingly in Australia. Dr. Linda Dear is highly regarded as an expert, advocate, and compassionate practitioner. The brand is seen as Credible and Knowledgeable, Supportive and Understanding, Proactive and Impactful, A Go-To Resource, and Focused on Women's Needs.

Copy Examples

• •Headline: Tired of "Just Coping" with Menopause? Take Control with Expert, Empathetic Care. Body: At Menodoctor, we understand menopause is more than hot flashes. It's a complex journey impacting your whole life. Dr. Linda Dear and her team offer evidence-based, holistic support, from HRT to lifestyle strategies, empowering you to thrive. Book your comprehensive consultation today.
• •Headline: Menopause at Work? We're Changing the Conversation. Body: Is menopause impacting you or your colleagues? Menodoctor provides expert-led workplace education and support programs. We empower businesses to create an understanding and supportive environment, ensuring everyone can perform at their best. Let's make your workplace menopause-aware.
• •Headline: Finally, Clarity on Menopause. Your Questions, Answered by Experts. Body: Feeling lost in a sea of conflicting menopause advice? The Menodoctor Menopause Guide, created by Dr. Linda Dear, offers clear, science-backed video explainers on everything from perimenopause symptoms to treatment options. Understand your body, understand your choices.
• •Headline: More Than Just Hormones: A Holistic Approach to Your Menopause Journey. Body: Menodoctor believes in treating the whole you. While we offer expert advice on HRT, our personalized plans also integrate nutrition, lifestyle, and natural therapies to support your overall well-being through menopause and beyond. Discover a healthier, more vibrant you.
• •Headline: Advocating for Your Health: Menodoctor is Leading the Way in Menopause Care. Body: We're not just a clinic; we're a movement. Menodoctor actively campaigns for better access to treatments and greater understanding of menopause. Join us in creating a world where every woman navigates menopause with dignity, knowledge, and the best possible support.