Brand Tone

Minimalist, Considered, and Authentic

Brand Values

• •Longevity and Timelessness
• •Craftsmanship
• •Simplicity and Functionality
• •Sustainability
• •Accessibility of Design

Best Practices

• •Use a Considered Vocabulary: Employ words like "intentional," "tactile," "sculptural," "serene," and "timeless" to reinforce the brand's minimalist and artistic values. Avoid jargon or overly casual language.
• •Tell the 'Handmade' Story: Consistently reference the studio, the artisan process, and the Australian-sourced materials. This narrative builds value and distinguishes Mennt from mass-produced competitors.
• •Prioritize "Why" Over "What": Instead of just describing a plate, describe the ritual of sharing a meal it enables. Focus on the feeling of longevity, calm, and intentionality the objects bring to a home.
• •Maintain a Calm and Confident Tone: The copy should be assured and understated. The brand is an expert in its aesthetic, so the voice should be instructive and serene, not loud or sales-driven.
• •Let Visuals and Copy Work in Harmony: Keep text concise and complementary to the brand's high-quality photography. The image shows the beauty; the copy explains the philosophy and feeling behind it.

Social Perception

The public and customer perception of Mennt is overwhelmingly positive, positioning it as a high-quality, aspirational artisan brand. Customers who leave reviews or attend workshops frequently use words like "knowledgeable," "hospitable," and "lovely." Reviews on retail sites praise the products as "Well Made," "High Quality," and having "Thoughtful Design." The brand is perceived as authentic and connected to its community, with founder Laura Butler noted for her warmth and passion. Collaborations and press features with respected design outlets like The Design Files further solidify its reputation as a respected name in Australian design.

Copy Examples

• •The gentle curve, the tactile matte finish. Our 230 Carafe is designed not just to serve, but to become a quiet, sculptural moment on your table. Handmade with intention in our Sydney studio for your daily rituals.
• •Beyond Trends. We create timeless porcelain objects designed for a lifetime of use. Discover simplicity that endures.
• •From our hands to your home. This month in the journal, we go behind the scenes of our slip-casting process—a story of patience, precision, and perfectly imperfect results. Read more.
• •Experience the craft firsthand. Join our porcelain workshop and connect with the process behind our designs. Limited spots available for our July sessions in Marrickville. Book your place.
• •Our 260 Share Bowl is shaped for generosity. Its wide, low form makes it perfect for family-style salads and shared dishes, while its simple elegance ensures the food remains the hero. Dishwasher safe and designed for the art of everyday living.