Brand Tone

Informative & Educational, Supportive & Encouraging, Innovative & Tech-Forward, Aspirational & Empowering, Accessible & User-Friendly

Brand Values

• •Scientific Credibility
• •Accessibility & Democratization
• •Improved Mental Well-being
• •Empowerment
• •User-Centricity
• •Innovation

Best Practices

• •Prioritize Clarity and Accessibility: While the technology is complex, explain concepts in simple, easy-to-understand language. Avoid overly technical jargon where possible, or explain it clearly when used.
• •Lead with Benefits, Support with Science: Focus on the positive outcomes for the user (e.g., better focus, less stress) and then briefly back it up with the scientific approach (fNIRS, neurofeedback).
• •Maintain an Encouraging and Optimistic Voice: Frame brain training as an empowering journey of self-improvement. Highlight potential and progress rather than dwelling on deficits.
• •Be Transparent and Honest: Clearly state what Mendi is and isn't. It's a brain training device for wellness, not a medical treatment. This builds trust.
• •Use Consistent Terminology: Employ the same key terms (e.g., "neurofeedback," "fNIRS," "prefrontal cortex," "brain health," "mental well-being") across all communications to reinforce brand identity and understanding.

Social Perception

Generally Positive with Healthy Skepticism, Tech Enthusiast Appeal, Questions on Efficacy and Measurement, Not a Medical Device, Community Aspect

Copy Examples

• •Headline: Unlock Your Brain's Potential. Mendi's scientifically-backed neurofeedback device guides you to better focus, calm, and mental clarity. Train your brain, transform your life.
• •Social Media Post: Feeling overwhelmed or struggling to concentrate? You're not alone. Mendi offers a personalized brain training experience, making it easier and engaging to reduce stress and sharpen your focus. Discover what your brain can do. #MendiBrain #Neurofeedback #MentalWellbeing #Focus
• •Email Subject: Take Control: Your Journey to a Healthier Brain Starts Now with Mendi. Body Snippet: Imagine feeling more focused at work, calmer throughout your day, and enjoying more restful sleep. Mendi’s innovative fNIRS technology and engaging app help you train your prefrontal cortex, the control center of your brain. It's not just brain training; it's empowerment.
• •Website Banner: Science-Powered Calm. Clinically-inspired fNIRS technology, now in a simple, at-home headband. Measure, train, and improve your brain health with Mendi. 100-day money-back guarantee.
• •Ad Copy: Tired of distractions? Boost your cognitive performance with Mendi. Our neurofeedback system uses real-time feedback to help you strengthen focus, manage stress, and enhance mental agility. Join 50,000+ users on their path to a healthier mind.