Brand Tone

Storytelling & Evocative, Authentic & Sincere, Empowering & Celebratory, Elegant & Refined, Warm & Personal

Brand Values

• •Heritage & Ancestry
• •Authenticity
• •Craftsmanship & Quality
• •Storytelling & Meaning
• •Connection & Identity
• •Ethical Practices
• •Timelessness

Best Practices

• •Always Lead with Story and Meaning: Before describing features, evoke the emotion, the cultural significance, or the inspiration behind the piece. Connect the jewelry to a larger narrative.
• •Emphasize "Heritage" and "Ancestry" Authentically: Use specific cultural references respectfully and knowledgeably. Avoid generic cultural terms where specificity can add depth. Ensure the language feels like a genuine celebration, not appropriation.
• •Use Evocative and Sensory Language: Words like "whispers," "echoes," "radiant," "timeless," "sacred," "ancient," "handcrafted," "luminous" can help create the desired atmosphere. Appeal to a sense of wonder and connection.
• •Maintain a Warm, Personal, and Slightly Formal Register: The tone should be approachable and heartfelt, but also maintain an element of elegance and respect for the cultural themes. Avoid overly casual slang or overly academic language.
• •Focus on Empowerment and Connection: Frame the jewelry not just as an accessory, but as a tool for self-expression, a link to one's roots, and a source of personal strength and pride. Highlight how wearing Menat pieces can make someone feel.

Social Perception

Positive & Appreciative, Culturally Significant, High Quality, Artistic & Unique, Trustworthy, Aspirational

Copy Examples

• •Unearth the echoes of ancient sands. Our new 'Desert Whispers' collection is here, each piece a handcrafted homage to the timeless tales and resilient spirit of our ancestors. Adorn yourself with stories, wear your heritage. ✨ #MenatJewellery #DesertWhispers #HeritageReimagined #TimelessPieces
• •The 'Amazigh Star' pendant: more than just a necklace, it's a beacon of identity. Handcrafted in 18k gold vermeil, this piece carries the ancient symbolism of guidance and protection, a whispered connection to the strength and wisdom of the Amazigh people. Let it be a reminder of where you come from, and the light you carry within. #AmazighJewellery #SymbolicJewelry #MenatStory
• •Stories Woven in Gold: Discover Your Next Heirloom (Body Snippet): At Menat, we believe jewelry is a language. It speaks of heritage, of journeys, of the moments that define us. Explore our latest arrivals, each piece designed to be a cherished companion, carrying meaning for generations to come.
• •Menat Jewellery was born from a desire to keep ancestral stories alive. We meticulously craft each piece, drawing inspiration from the rich tapestry of Middle Eastern and North African heritage, particularly the resilient Amazigh culture. Our mission is to offer more than just jewelry; we offer tangible connections to identity, handcrafted with ethical materials and timeless intention.
• •Is your heritage woven into your soul? ✨ Discover Menat Jewellery: timeless pieces inspired by the rich symbols and stories of North African ancestry. Handmade, ethically sourced, and designed to celebrate who you are. Connect with your roots. Shop now. #CulturalJewelry #WearYourStory #MenatHeritage