Brand Tone

Warm, sentimental, celebratory, and personalized. Friendly and approachable with a focus on quality and UK craftsmanship.

Brand Values

• •Personalization & Uniqueness
• •Quality
• •Customer Satisfaction
• •Celebration of Relationships
• •UK-Made

Best Practices

• •Use customer testimonials as examples.
• •Maintain a friendly and helpful voice: Ensure all communication, from product descriptions to customer service interactions, is approachable, supportive, and positive.
• •Highlight personalization options prominently.
• •Showcase the 'Made in the UK' aspect to emphasize quality and local sourcing.
• •Focus on the emotional connection and memories the products create.

Social Perception

Perceived as a reliable and emotionally resonant brand offering high-quality, unique, and deeply personal gifts suitable for various occasions. Known for excellent customer service and quick delivery.

Copy Examples

• •"From Dad's favorite ale to Grandma's classic cuppa, create a truly personal keepsake that tells your family's story, one sip at a time."
• •"Quality you can see, and a sentiment they'll never forget."
• •"Capture those special memories with a personalized star map, a unique gift they'll cherish forever."
• •"Our 'Family of Drinks' prints: A fun and creative way to celebrate family bonds and create a lasting memento."
• •"Lovingly made in the UK, our personalized gifts are designed to bring joy and 'happy tears' to your loved ones."