Brand Tone

Calm and Serene, Refined and Premium, Traditional and Cultured, Mindful and Spiritual, Nostalgic and Evocative

Brand Values

• •Natural Purity: 100% natural ingredients, chemical-free, and handmade products.
• •Well-being and Relaxation: Providing calm, reducing stress, and enhancing meditative or mindful practices.
• •Tradition and Heritage: Honoring and sharing the ancient cultural heritage of Chinese incense.
• •Quality and Craftsmanship: Commitment to premium, carefully crafted incense.
• •Sensory Connection/Nostalgia: Belief in the power of scent to connect with memories and emotions.
• •Sustainability: Biodegradable packaging and responsible sourcing of materials.

Best Practices

• •Highlight Natural Purity and Tradition: Consistently weave in the handmade, natural, chemical-free aspects and the connection to ancient Chinese heritage, as these are core differentiators and value propositions.
• •Focus on Benefits, Not Just Features: Instead of just saying "sandalwood incense," explain the feeling or state it helps achieve – "Sandalwood for clarity and grounding," or "Incense to transform your space and elevate your life."
• •Share how scents can unlock cherished recollections or create new peaceful memories, reinforcing the tagline "The Sense of Smell is Loyal to Memory."
• •Showcase customer testimonials that highlight the calming, natural, and premium aspects of the incense.
• •Create content that explores the cultural significance of incense and its role in practices like meditation and mindfulness.

Social Perception

Perceived as a provider of natural, calming, and premium incense that promotes relaxation, meditation, and a peaceful ambiance, while honoring ancient traditions and avoiding harsh chemicals.

Copy Examples

• •Experience tranquility with our handmade agarwood incense, crafted to bring serenity to your everyday life.
• •Rediscover ancient traditions with our premium sandalwood incense, known for its calming and grounding properties.
• •Transform your space into a sanctuary of peace with our natural incense, designed to evoke a sense of calm and well-being.
• •Let the soothing aroma of our frankincense and myrrh incense transport you to a place of deep relaxation and mindfulness.
• •Our incense: The Sense of Smell is Loyal to Memory