Brand Tone

Empathetic and Compassionate, Respectful and Dignified, Comforting and Supportive, Discrete and Understanding

Brand Values

• •Remembrance: Helping customers keep the memory of their loved ones alive.
• •Closeness: Offering a physical way to feel connected to those who have passed.
• •Quality and Craftsmanship: Implied by offering jewelry, often with customization like engraving.
• •Emotional Support (Indirectly): Providing a product that aids in the grieving process and offers comfort.
• •Personalization: Offering items like engraved jewelry and fingerprint keepsakes, making the remembrance unique.

Best Practices

• •Prioritize Empathy and Sensitivity: Always approach the subject of loss and remembrance with genuine compassion. Avoid overly commercial or casual language. The focus should be on comfort, memory, and love.
• •Use Respectful and Dignified Language: Choose words that convey honor and respect for the deceased and the grieving process. Steer clear of jargon or overly technical terms about the jewelry itself, focusing instead on its emotional value.
• •Maintain a Supportive and Gentle Voice: The copy should feel like a gentle hand of support, not a sales pitch. Use softer, reassuring words. For example, instead of \"Buy Now,\" consider \"Find Your Keepsake\" or \"Explore Ways to Remember.\"
• •Be Clear, Concise, and Reassuring: While the tone is soft, the information (especially regarding the process of sending ashes or fingerprints, and product details) must be clear and easy to understand. This builds trust and reassures customers during a difficult time.
• •Focus on Connection and Enduring Love: Highlight how the jewelry helps maintain a connection with the loved one and symbolizes everlasting love and memories. Use phrases that evoke warmth, closeness, and cherished moments.

Social Perception

Product Quality and Accuracy, Customer Service Sensitivity, Trustworthiness and Reliability, Discretion and Professionalism.

Copy Examples

• •Mantén su recuerdo cerca de tu corazón. Nuestro colgante para cenizas [Nombre del Producto], delicadamente elaborado en [Material], te ofrece una forma íntima y hermosa de llevar contigo la esencia de tu ser querido. Un símbolo tangible de un amor que perdura.
• •Honrando Vidas, Sanando Corazones. En Memorial Spain, creamos joyas conmemorativas únicas que guardan tus recuerdos más preciados con dignidad y amor. Descubre cómo podemos ayudarte a mantener viva su memoria.
• •Entendemos que el duelo es un camino personal. En Memorial Spain, estamos aquí para ofrecerte un consuelo tangible a través de nuestras joyas para cenizas y recuerdos personalizados. Cada pieza está diseñada con el respeto y el cuidado que este momento merece, ayudándote a sentir esa conexión especial, siempre.
• •La huella de un amor irremplazable, grabada para siempre. Nuestras joyas con huella dactilar capturan la esencia única de tu ser querido, convirtiéndose en un tesoro personal que trasciende el tiempo. Un lazo imborrable, contigo en cada paso. #MemorialSpain #JoyasConHuella #RecuerdoEterno #AmorInfinito
• •Estimado/a [Nombre del Cliente], Sabemos que la joya que has elegido tiene un significado profundo. En Memorial Spain, hemos preparado tu pedido con el máximo respeto y cuidado, esperando que te brinde el consuelo y la cercanía que buscas. Tu recuerdo especial está en camino. Con nuestro más sincero apoyo, El equipo de Memorial Spain.