Brand Tone

youthful, personal, creative, enthusiastic, and approachable elegance

Brand Values

• •Personalization & Unique Storytelling
• •French Craftsmanship & Savoir-Faire
• •Creativity & Innovation
• •Female Entrepreneurship
• •Passion & Engagement
• •Accessibility

Best Practices

• •Embrace Storytelling: Always frame the jewelry as more than an accessory; it's a keeper of memories and personal narratives. Use language that evokes emotion and connection.
• •Highlight "Parisian" with Approachability: Reference the Parisian origin for its aspirational quality and link to craftsmanship, but maintain a friendly, youthful, and inclusive tone that avoids being overly formal or exclusive.
• •Use Enthusiastic & Creative Language: Incorporate words like "passion," "create," "unique," "your story," "handcrafted," and "discover." Keep the energy positive and inspiring.
• •Maintain a Personal & Direct Voice: Address the audience directly (e.g., "your story," "create yours"). Reflect the founder's personal involvement and the brand's connection with its community, as seen on TikTok.
• •Be Transparent & Engaging: Share behind-the-scenes glimpses, talk about the craftsmanship, and invite interaction (e.g., asking questions in social media captions, promoting workshops). Acknowledge customer experiences, fostering a sense of community.

Social Perception

charming and innovative brand offering unique, personalized jewelry that allows for self-expression and sentimental value

Copy Examples

• •Instagram Post (Image: Close-up of a personalized necklace): Your story, beautifully told. ✨ Our Parisian workshop is buzzing, hand-stamping your memories into timeless treasures. What will your MEMO say? #MemoJewelryParis #PersonalizedJewelry #ParisianCraftsmanship #TellYourStory
• •TikTok Video Teaser (Fast-paced clips of jewelry making, customer reactions at a pop-up): 💥Get ready! Our NEW collection is dropping + a surprise pop-up location revealed soon! 😉 Follow us so you don’t miss out on creating your unique MEMO piece! #MemoParis #HandmadeJewelry #ParisVibes #CustomJewelry #BehindTheScenes
• •Website Banner (Homepage): MEMO Jewelry Paris: Wear Your Story. Handcrafted, Personalized Pieces Made with Passion in the Heart of Paris. Discover Yours.
• •Facebook Ad (Targeting users interested in unique gifts): Looking for a gift that truly speaks from the heart? ❤️ Create a one-of-a-kind MEMO jewel, engraved with your special message or date. Parisian designed, personally yours. Shop now! #MemoJewelry #GiftIdeas #PersonalizedGifts #MadeInParis
• •Email Newsletter Subject Line: Psst... Your Next Favorite Piece is Waiting to be Created ✨ Inside: New Arrivals & Workshop Dates!