Brand Tone

Aspirational & Stylish, Conscious & Purpose-driven, Innovative & Practical, Confident & Refined, Engaging & Community-focused

Brand Values

• •Sustainability
• •Design & Innovation
• •Convenience & Practicality
• •Quality
• •Social Responsibility
• •Inspiring Change

Best Practices

• •Emphasize "Why" alongside "What": Always connect the product's features (e.g., flat design) back to the core values (sustainability, convenience, innovation). Don't just sell a bottle; sell a better way to hydrate and a commitment to positive change.
• •Use Elegant & Refined Language: Opt for clear, concise, and sophisticated vocabulary. Avoid overly casual slang or jargon that doesn't align with the premium, design-led image. The language should feel as sleek as the bottle itself.
• •Visual Storytelling in Words: Craft copy that paints a picture of the memobottle integrated into a modern, active, and conscious lifestyle. Use evocative descriptions that appeal to aesthetics and practicality.
• •Maintain a Confident & Positive Voice: Communicate with assurance about the product's quality, design benefits, and the positive impact of choosing memobottle. Focus on solutions and inspiration.
• •Adapt to the Platform, Not the Core Tone: While the specific execution might vary (e.g., more playful on TikTok vs. more polished on the website), the underlying tones of style, innovation, and purpose should remain consistent. Ensure that even in shorter, more casual formats, the brand’s core values resonate.

Social Perception

Positive & Admired, Premium & High-Quality, Eco-Conscious Choice, Functional & Convenient, Trendy & Desirable

Copy Examples

• •Headline: Carry Water. Create Change. Body: The memobottle isn’t just designed to fit your bag; it’s designed to fit your values. Sleek, sustainable, and a statement against single-use. Join the #onebottlemovement. Tone: Purpose-driven, Stylish, Confident
• •Headline: Redefine Your Hydration. Body: Why let a round bottle dictate your space? The memobottle’s award-winning flat design slides effortlessly alongside your essentials. Hydration, innovated. Tone: Innovative, Practical, Confident
• •Headline: Sip Sustainably, Live Beautifully. Body: Experience the art of hydration with memobottle. Premium materials, a minimalist aesthetic, and a commitment to a healthier planet with every refill. Tone: Aspirational, Stylish, Conscious
• •Headline: More Than a Bottle. It’s a Mission. Body: Every memobottle sold helps provide clean water to communities in need through our partnership with Water.org. Look good, feel good, do good. Tone: Purpose-driven, Conscious, Engaging
• •Headline: Flat Out Convenient. Body: From your briefcase to your back pocket, the memobottle is designed for life on the move. Stay hydrated, effortlessly and elegantly, wherever your day takes you. Tone: Practical, Stylish, Confident