Brand Tone

Approachable and Relatable, Modern and Stylish, Confident and Empowering, Practical and Solution-Oriented, Engaging

Brand Values

• •Accessibility
• •Quality and Durability
• •Style and Modernity
• •Comfort and Functionality
• •Versatility
• •Empowerment through Ease

Best Practices

• •Emphasize "Effortless Style": Use language that highlights ease, versatility, and how MEMO helps customers look put-together without fuss. Words like "easy," "effortless," "simple," "versatile," "go-to" reinforce this.
• •Speak to the "Everyday Hustle": Connect with the daily lives of customers, acknowledging their busy schedules and the need for practical yet stylish clothing. Use phrases like "conquer your day," "keep up with your pace," "made for life's demands."
• •Maintain a Confident and Positive Voice: The copy should feel encouraging and aspirational, making customers feel good about their choices and their ability to present themselves well.
• •Highlight Quality and Durability Subtly: While the focus is on style and ease, weave in mentions of quality materials and lasting design to reinforce value. For example, "Crafted for comfort and longevity," "Invest in pieces you'll love for seasons to come."
• •Adapt to the Platform, but Keep Core Messaging: While TikTok copy can be more playful and use slang, and website copy more descriptive, the underlying message of stylish, quality, everyday essentials should remain consistent. Always align with the core values of accessibility, durability, comfort, and style.

Social Perception

Positive Customer Feedback, Stylish and Trendy, Good Value, Reliable for Everyday Wear, Engaging with a Younger Audience

Copy Examples

• •Instagram Post (Image: Flatlay of a versatile blazer, crisp shirt, and smart trousers): Conquer your day, from boardroom to after-hours. Our essentials are designed for your hustle, effortlessly. #MakeItMemo #EverydayElevated #MEMOFashion
• •TikTok Video Caption (Video: Quick outfit changes showing one item styled multiple ways): One piece, endless vibes! ✨ Get ready to own your week with looks that keep up. What's your go-to MEMO hack? #MEMOFashion #StyleHack #VersatileStyle #OOTD
• •Facebook Ad (Carousel showing men's and women's work-to-weekend outfits): Simplify your style. MEMO offers high-quality, durable pieces that make looking good easy. Shop our new collection for effortless outfits, wherever life takes you. #MEMO #EasyStyle #QualityWear
• •Website Banner (New Arrivals section): Fresh In: Your New Go-To's. Discover easy clothing for your everyday hustle – designed for comfort, built to last. #MEMOFashion #NewArrivals
• •Email Subject Line (Promotion): MEMO Update: Style That Works (and Plays) as Hard as You Do.