Brand Tone

nurturing, authentic, and inspiring

Brand Values

• •Natural and Safe Ingredients
• •Efficacy and Results
• •Cultural Heritage and Inclusivity
• •Family and Community
• •Empowerment

Best Practices

• •Lead with the 'Why': Always circle back to the founder's story. It's the heart of the brand and the primary differentiator. Use storytelling in your copy to create an emotional connection.
• •Emphasize 'Natural' and 'Handmade': These are key selling points. Consistently use language that highlights the purity and quality of the ingredients and the personal touch in their creation.
• •Celebrate the Customer's Journey: Frame your copy around the customer's experience and transformation. Use empowering language that makes them feel seen, understood, and celebrated.
• •Maintain a Nurturing and Educational Voice: Position the brand as a knowledgeable and caring friend. Share tips, explain the benefits of ingredients, and answer customer questions in a warm and approachable manner.
• •Showcase Your Heritage with Pride: Continue to share the inspiration from your Guyanese roots. This adds depth and authenticity to the brand and resonates with your target audience.

Social Perception

The public perceives Me'me Natural You LLC as a high-quality, trustworthy brand that delivers on its promises. Customers express high levels of satisfaction with the products, often sharing personal success stories. The brand is seen as a positive force in the natural hair and skincare community, particularly for Black women. The founders' personal story and commitment to natural ingredients resonate strongly with consumers, creating a loyal customer base. The brand's presence on TikTok and other social media platforms is viewed as engaging and informative.

Copy Examples

• •Your skin deserves the purest care. Our handmade body butter, born from a mother's love, is crafted with 100% natural ingredients to soothe and nourish even the most sensitive skin. Embrace the feeling of Me'me Natural You. #NaturalSkincare #EczemaRelief #HandmadeWithLove
• •Tired of products that don't understand your hair's needs? Inspired by our Guyanese heritage, our Nutritional Hair Growth and Scalp Oil is designed to celebrate and strengthen your textured hair. Join the Me'me Natural You family and start your journey to healthier hair today. #BlackOwned #NaturalHairCare #HairGrowth
• •(Video shows a person with beautiful, healthy hair) This is your sign to stop settling for less. Our five-step natural hair care system is your secret to hydrated, happy curls. No sulfates, no parabens, just pure, natural goodness. Link in bio to transform your hair! #NaturalHair #CurlyHairRoutine #MeMeNaturalYou
• •From Our Family to Yours: All-Natural Care for Skin and Hair. Discover the story behind our products and the love that goes into every jar. #MemeNaturalYou #NaturalIngredients #FamilyFirst
• •Ready to embrace your natural beauty? At Me'me Natural You, we believe in the power of nature to heal and restore. Our products are a testament to that belief. For a limited time, enjoy 15% off your first order and discover the difference that truly natural care can make. #EmbraceYou #NaturalBeauty #WelcomeOffer