Brand Tone

Humorous, relatable, and lighthearted, with a focus on creating emotional connections.

Brand Values

• •Humor
• •Relatability
• •Uniqueness
• •Joy
• •Connection

Best Practices

• •Maintain a consistent tone of humor and relatability across all platforms.
• •Use inclusive language and avoid jargon to appeal to a broad audience.
• •Focus on storytelling and creating emotional connections with customers.
• •Incorporate user-generated content and engage with customers on social media.
• •Regularly review and update the brand's tone and style guidelines to ensure consistency.

Social Perception

Perceived as a fun, approachable, and relatable brand that offers unique and humorous gifts.

Copy Examples

• •"Life is too short to be serious. Gift yourself (or a friend) a little laughter with our quirky collection!"
• •"We're not saying our gifts will solve all your problems, but they'll definitely make you smile!"
• •"Stuck on what to get that friend who has everything? We've got you covered with unique and unforgettable gifts."
• •"Warning: Our gifts may cause uncontrollable laughter and spontaneous acts of joy!"
• •"Forget boring gifts. Give the gift of laughter and create memories that last a lifetime!"