Brand Tone

Humorous & Edgy, Passionate & Authentic, Community-Focused, Bold & Adventurous

Brand Values

• •Quality Craftsmanship
• •Flavor Innovation
• •Friendship & Authenticity
• •Adventure & Fun

Best Practices

• •Prioritize Facebook and Instagram for consistent daily updates on store information, promotions, and community engagement.
• •Showcase collaborations with local businesses like Bad Bandit Seasonings to emphasize community ties and shared values.
• •Use product descriptions to tell engaging and humorous stories, similar to the Van Helsing example, to highlight the brand's personality.
• •Maintain a balance between humorous and authentic messaging, highlighting both the edgy flavors and the brand's genuine roots.
• •Encourage user-generated content, like spicy food challenges and reviews, to amplify the brand's adventurous spirit and niche appeal.

Social Perception

Niche Appeal (Spicy Food Enthusiasts), Local & Relatable, Emerging Brand, Creative & Humorous

Copy Examples

• •"Heat Crafted Jerky by lifelong friends who know a thing or two about producing a quality product. Thank you so much for trusting us with your taste buds."
• •"Bringing the downtown up, one smash burger and Philly cheesesteak at a time! #ToastyBoisStore #MurrayKY #ComingSoon #EatLocal"
• •"VAN HELSING - Black Truffle & Garlic: A jerky so good, it's like a fantastical story of acquiring ingredients for the most exquisite flavor."
• •"TOASTY BOIS AMERICAN FLAG TEE: Wear the heat! #ToastyMerch #WearTheHeat #ToastyBois"
• •"Party On Apocalypse - Strawberry, Kiwi & Watermelon: A nostalgic, pop-punk, fun-loving vibe in every bite."