Brand Tone

Trendy, Empowering, Expressive, Youthful & Spirited, Approachable & Relatable

Brand Values

• •Individuality & Self-Expression
• •Trendiness & Modernity
• •Empowerment
• •Passion
• •Quality
• •Customer Focus
• •Comfort
• •Sustainability
• •Ethical Sourcing

Best Practices

• •Embrace Youthful Energy: Use vibrant, energetic language. Incorporate modern slang or expressions where appropriate, especially on platforms like TikTok and Instagram, but ensure it aligns with the trendy rather than temporary fad aspect.
• •Focus on Empowerment and Individuality: Craft messages that inspire confidence and encourage customers to showcase their unique style. Use words like you, your story, express, unleash, own it.
• •Stay Fashion-Forward: Highlight newness, trends, and the fashion-forward nature of the products. Use terms that evoke style and modernity.
• •Maintain a Passionate Voice: Let enthusiasm for fashion and self-expression shine through. The tone should feel spirited and engaging.
• •Be Visually Consistent with Tone: Ensure that the visuals (photography, graphics) used alongside the copy also reflect the trendy, empowering, and youthful vibe. The brand already seems to do this on Instagram.

Social Perception

As a trendy and trustworthy fashion retailer for a younger, style-conscious demographic. A global brand, associated with internet culture, humor, and shareable content.

Copy Examples

• •Instagram Post (New Collection): Unleash your vibe. 🔥 Our new drop is here to turn heads and break rules. Shop the look and own your story. #MEMEstyle #ExpressYourself #NewCollection
• •Facebook Ad (General Brand Awareness): MEME: Fashion that speaks your language. Trendy. Empowering. Uniquely You. Discover pieces that celebrate your spirit. Shop now at shopatmeme.com! [Inspired by 1, 3]
• •TikTok Video Caption (Styling Tip): OOTD hack: MEME edition! ✨ Mix, match, and make it YOU. Show us how you rock your MEME fits! #MEMEfashion #StyleChallenge #TrendyLooks
• •Website Banner (Homepage): MEME: Dress How You Feel. Explore the latest trends designed for the forever young at heart. Be bold. Be you. [Inspired by 3, 22]
• •Email Subject Line (Sale Promotion): Your Next Favorite Outfit Awaits! 🔥 MEME Sale Now On – Express More, Spend Less!