Brand Tone

Sophisticated & Stylish, Creative & Original, Passionate & Detail-Oriented, Approachable & Engaging, Conscious & Responsible

Brand Values

• •Quality & Craftsmanship
• •Originality & Creativity
• •Tradition & Heritage
• •Customer Focus & Fair Price
• •Sustainability & Responsibility
• •Passion for Fashion

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials (especially leather), handcrafted details, and the durability of the products. Use terms like "meticulously crafted," "premium leather," "artisan," and "built to last."
• •Showcase Originality and Style: Focus on the unique designs, vibrant color palettes, and the blend of classic and contemporary aesthetics. Use words like "distinctive," "innovative," "bold," "creative," and "trend-setting" while also referencing "timeless" or "classic" elements.
• •Maintain a Sophisticated yet Passionate Voice: Write with an air of elegance and expertise, but let the passion for shoe-making and design shine through. Avoid overly casual slang but don't be afraid to express enthusiasm for the products and style.
• •Subtly Weave in Values: When relevant, touch upon the brand's heritage, family roots, commitment to fair pricing, and sustainable practices. This adds depth and resonates with conscious consumers. For instance, mention "vegetable-tanned leather" or the "longevity" of the shoes.
• •Be Visually Descriptive and Inspirational: Use language that helps the customer visualize the shoes and feel inspired by the lifestyle they represent. Paint a picture of how the shoes can elevate an outfit or make a statement, aligning with their online magazine and social media approach.

Social Perception

Positive Perception of Quality and Style, Recognized for Craftsmanship, Appreciation for Unique Designs, Growing Awareness of Sustainability Efforts, Seen as a Premium, but Accessible Brand

Copy Examples

• •Headline: Step Beyond the Ordinary. Discover Melvin & Hamilton. Body: For over 30 years, we've handcrafted leather shoes that blend timeless tradition with a contemporary edge. Experience unique design, exceptional quality, and a touch of daring in every pair. #MelvinAndHamilton #HandcraftedLuxury
• •Headline: Own Your Style. Define Your Story. Body: More than just shoes, they're a statement. Melvin & Hamilton offers vibrant, meticulously crafted footwear for those who create their own trends. Express yourself with quality that speaks volumes. #YouAreMNH #ArtisanShoes
• •Headline: The Soul of Craftsmanship, The Spirit of Today. Body: At Melvin & Hamilton, passion is stitched into every detail. From rich, vegetable-tanned leathers to innovative designs, our shoes are made to be loved and lived in. Walk with us. #QualityLeather #SustainableStyle
• •Headline: Classic Roots, Modern Vision. Body: We honor the art of shoemaking while embracing bold creativity. Discover a collection where heritage meets innovation, designed for the discerning individual. Find your perfect pair at Melvin & Hamilton. #TimelessElegance #ModernDesign
• •Headline: Invest in Style That Lasts. Body: Melvin & Hamilton shoes are crafted for longevity, both in design and durability. With a commitment to fair pricing and responsible practices, step into a world of conscious quality. #EthicalFashion #DesignerFootwear