Brand Tone

Whimsical & Enchanting, Calming & Soothing, Natural & Handcrafted, Personal & Approachable

Brand Values

• •Nature & Natural Ingredients
• •Handcrafted Quality & Artistry
• •Well-being & Self-Care
• •Magic & Wonder
• •Authenticity

Best Practices

• •Create a Brand Voice Guide: Develop a document outlining key tone words (e.g., whimsical, calming, natural), "words we use," and "words we avoid." Share this with anyone creating content.
• •Immerse in the Brand World: Regularly revisit the brand's core story, values, and the feeling you want to evoke. Think "enchantment" and "nature" with every piece of copy.
• •Use Storytelling: Weave narratives around the products, their ingredients, and the feelings they inspire. Instead of just listing features, describe the experience.
• •Visual-Verbal Harmony: Ensure the language used in copy perfectly complements the visual aesthetic. If the visuals are soft and magical, the words should be too.
• •Engage Authentically: When interacting with customers on social media or responding to reviews, maintain the established brand voice. Be personal, friendly, and consistently enchanting.

Social Perception

Customers and the public likely perceive Wildflower Enchanted as a provider of beautiful, handcrafted items that offer an escape or a moment of peace and magic. The brand is likely seen as aligned with interests in crystals, aromatherapy, mindfulness, and a cottagecore or mystical aesthetic. The use of natural ingredients and the handcrafted aspect likely contribute to a perception of quality and care. The consistent visual branding across platforms helps solidify its image as a purveyor of enchanting and nature-inspired goods.

Copy Examples

• •Instagram Post (Product Focus): "Unlock a moment of pure magic. ✨ Our hand-poured Enchanted Forest candle, infused with calming lavender and amethyst crystals, is here to transform your space into a tranquil sanctuary. Breathe deep and let the enchantment begin. #WildflowerEnchanted #CrystalCandles #HandmadeMagic #SelfCareRituals"
• •Website Product Description (Wax Melts): "Melt away your worries and invite whimsy into your home with our Spellbound Orchard Wax Melts. Crafted from 100% soy wax and infused with the scents of crisp apple, cinnamon, and a sprinkle of wild herbs, each melt releases a comforting aroma that feels like a warm embrace from a fairytale forest."
• •Email Newsletter Subject Line: "✨ A Little Magic For Your Inbox (and Home!) ✨"
• •Facebook Ad Copy: "Seeking a touch of everyday enchantment? 🌿 Discover Wildflower Enchanted's handcrafted crystal candles, soothing body oils, and mystical room sprays. Made with natural ingredients and a sprinkle of magic to bring peace and wonder to your world. Shop our collection now!"
• •TikTok Video Caption (Behind-the-Scenes): "Pouring a little bit of starlight and a lot of love into every Wildflower Enchanted creation! ✨ Watch the magic happen. What scent reminds you of enchantment? #SmallBusiness #CandleMaking #CrystalHealing #MagicalMoments #WitchyVibes"