Brand Tone

Professional and Functional

Brand Values

• •Quality & Durability
• •Functionality
• •Professionalism
• •Customization
• •Design Expertise

Best Practices

• •Maintain a Professional and Authoritative Tone: Always use clear, direct, and professional language. Avoid slang, overly casual phrasing, and excessive use of emojis. The voice should be that of an expert in workspace solutions.
• •Lead with Functionality and Benefits: Instead of just listing product features, frame them in terms of benefits for the client. For example, instead of "steel legs," write "sturdy steel legs for long-lasting stability."
• •Use High-Quality, Consistent Visuals: Ensure that all images and videos match the professional, clean aesthetic of the brand. The copy should complement the visuals, working together to tell a story of quality and design.
• •Emphasize Key Values in Every Communication: Subtly weave in words related to your core values, such as "quality," "solution," "efficiency," "customized," and "design," to reinforce the brand's identity in all copy.
• •Tailor Content to the Platform: While the core message remains the same, adapt the format. Use professional project showcases and articles for LinkedIn and Facebook, highly visual and concise posts for Instagram, and detailed, solution-oriented language on the website and in emails.

Social Perception

specialized, serious, and established B2B furniture supplier. The brand projects an image of a reliable partner for business furnishing needs rather than a trendy, consumer-facing retailer.

Copy Examples

• •Beyond the Desk: Integrated Furniture Solutions for the Modern Workspace. Efficiency starts with the right environment. At Meltrina, we don't just sell furniture; we deliver comprehensive solutions tailored to your business. From ergonomic chairs to modular storage systems, discover how our commitment to quality and design can transform your office. Explore our portfolio.
• •First impressions are built with intention. The ML-QUAO collection combines clean lines and durable materials to create a welcoming and professional entryway. Functionality that defines your space. #MeltrinaMobiliario #OfficeDesign #ReceptionArea #CorporateInteriors
• •Project Complete: A Dynamic New Office for [Client's Industry/Type]. We are proud to have partnered with [Client Name/Type, e.g., 'a thriving tech startup'] to create a functional and inspiring workspace. Our SORYS line of workstations and ergonomic seating were chosen to foster collaboration and productivity. Need a custom solution for your team? Send us a message for a personalized quote!
• •Is Your Office Ready for the Future of Work? Hello [Name], As workspaces evolve, so should your furniture. Meltrina offers versatile and durable solutions that adapt to your team's needs. Whether you're redesigning your entire floor or upgrading your conference room, our experts are here to help you from planning to installation. View our latest collections.
• •ML-TRMwood Secure Storage Cabinet. Optimize your organization with the ML-TRMwood cabinet. Engineered for durability and security, this unit features reinforced shelving and a robust locking mechanism, ideal for storing sensitive documents and office supplies. Its minimalist wood-finish design integrates seamlessly into any professional setting, ensuring your space remains both tidy and stylish.