Brand Tone

Elegant, Passionate, and Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Natural & Ethical
• •Wellbeing & Ambiance
• •Customer Satisfaction
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (elegant, passionate, trustworthy) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Sensory Language: Continue to use rich, descriptive words that evoke smell, feeling, and atmosphere, aligning with the "luxury home fragrance" positioning.
• •Emphasize Core Values: Regularly weave in mentions of "hand-poured," "natural ingredients," "essential oils," "vegan," "cruelty-free," and "UK made" to reinforce what the brand stands for.
• •Maintain Authenticity: Let the genuine passion for the products and their benefits shine through. Avoid overly corporate or generic language. Share the story behind the scents or the making process.
• •Be Consistent Across Platforms, Adapting to Nuance: While the core tone remains, adapt the expression to suit each platform. For instance, TikTok can be more playful and visual, while email newsletters might be more detailed and descriptive, but the underlying elegance, passion, and trustworthiness should always be present.

Social Perception

Positive: The brand is generally perceived very positively by its customers. High-Quality Products: Customers frequently praise the strength, longevity, and accuracy of the scents. Good Value: While positioned as "luxury," customers seem to feel they receive good value due to product performance. Trustworthy & Reliable: The emphasis on natural ingredients and handmade quality resonates well. Engaging Community: The brand actively engages with its audience on social media, fostering a sense of community.

Copy Examples

• •✨ Introducing 'Serene Sunset' ✨ Immerse yourself in the warm embrace of twilight with our latest hand-poured creation. Passionately blended with the finest essential oils, this enchanting aroma transforms your space into a haven of tranquility. Discover the art of pure fragrance. #TheMeltPool #LuxuryHomeFragrance #NewScent #HandPouredWithLove #NaturalWellbeing
• •Tired of scents that fade too fast? At The Melt Pool, we believe in fragrance that endures. Each wax melt is meticulously hand-poured in the UK, using only the purest soy wax and essential oils for a luxurious, long-lasting aroma you can trust. Experience the difference quality makes. Shop now for a richer home experience!
• •Unwind and find your calm with our 'Lavender Dream' wax melts. Lovingly crafted with pure lavender essential oil, renowned for its soothing properties, each melt releases a gentle, authentic fragrance designed to calm the mind and promote restful sleep. Hand-poured for perfection, it’s your nightly ritual 믿_made with passion and the finest natural ingredients.
• •At The Melt Pool, beauty and responsibility go hand-in-hand. We're passionate about creating luxurious home fragrances that are kind to you and the planet. That's why all our products are vegan-friendly, cruelty-free, and made with natural soy wax. Indulge in scents you can feel good about. Explore our ethical collection today.
• •Watch the magic happen! ✨ Hand-pouring our signature 'Coastal Breeze' melts. Pure soy wax, bursting with essential oils, made with love for your home. 🌊 #TheMeltPool #WaxMelts #Handmade #SmallBusinessUK #Satisfying #HomeScent