Brand Tone

Warm & Friendly, Whimsical & Magical, Passionate & Enthusiastic, Caring & Nurturing, Transparent & Authentic

Brand Values

• •Quality & Craftsmanship
• •Natural & Ethical Ingredients
• •Customer Joy & Satisfaction
• •Transparency & Trust
• •Community & Connection
• •Passion
• •Environmental Consciousness

Best Practices

• •Embrace a Personal, Passionate Voice: Always write as if you're sharing something exciting with a friend. Let the genuine love for the products and the joy they bring shine through. Use enthusiastic and warm language.
• •Incorporate Whimsy and Sensory Language: Use descriptive words that evoke magic, delight, and the sensory experience of the products (smell, touch, sight). Think "dreamy," "sparkling," "velvety," "enchanting."
• •Prioritize Transparency and Authenticity: Share the "why" behind your products. Talk openly about ingredients and the handcrafted process. This builds trust and reinforces the caring nature of the brand.
• •Focus on "Little Pockets of Joy" and Self-Care: Frame product benefits around relaxation, treating oneself, and finding moments of peace and happiness in everyday life. Connect with the customer's desire for well-being.
• •Engage Directly and Respond with Warmth: In all communications, especially social media interactions and customer service, maintain a friendly, approachable, and helpful demeanor. Make customers feel seen and valued, mirroring Jasmine's direct engagement style.

Social Perception

Highly Positive, Trusted & Authentic, Fun & Engaging, Caring & Personal, High-Quality & Luxurious, Support for Small/Black-Owned Business

Copy Examples

• •✨ Abracadabra! ✨ Whip up some everyday magic with our NEW Enchanted Berry Body Butter! Handcrafted in small batches with love and the dreamiest, skin-loving vegan ingredients. Get ready to melt into a cloud of pure bliss. What enchanting scent are you dreaming of? Let us know below! 👇 #MeltApothecary #HandmadeMagic #VeganSkincare #BodyButterLove #SelfCareSunday
• •💖 LIVE ALERT! 💖 Join Jasmine tonight at 7 PM EST! We're scooping up your custom sugar scrub dreams – ice cream shop style! 🍦✨ What magical concoctions will we create together? Don't miss the fun, the fizz, and all the good vibes! Tag a friend who needs a treat! #MeltApothecaryLive #CustomSkincare #SugarScrub #TikTokMadeMeBuyIt #SmallBizLove
• •Escape the ordinary and dive into a Galaxy Dream. Our handcrafted bath bomb is a universe of vibrant colors and soothing aromas, made with natural, vegan ingredients to nourish your skin and calm your spirit. Each fizzy wonder is a little pocket of joy, lovingly made to turn your bath into a magical retreat. Go on, treat yourself to the stars. 🌠
• •Hey Sunshine! Brighten your day (and your skin!) with our latest collection of handcrafted goodies. From uplifting shower steamers to velvety body lotions, we've poured passion and the finest natural ingredients into every jar. Because you deserve a little moment to melt away the stress and shine. Discover your new happy ritual inside! [Link to New Collection]
• •Create your own sanctuary of calm. 🛀🌿 Our handcrafted apothecary treats are made with love, natural ingredients, and a sprinkle of magic to help you unwind and recharge. Discover soothing bath soaks, aromatic wax melts, and nourishing body care to transform your self-care moments. #MeltApothecary #SelfCareRoutine #NaturalWellness #HandmadeWithLove #RelaxAndRecharge #VeganBeauty