Brand Tone

Inspiringly Educational and Action-Oriented, with a strong community focus.

Brand Values

• •Sustainability
• •Education
• •Creativity & Innovation
• •Community Engagement
• •Tangible Impact
• •Empowerment
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., Inspiring, Educational, Action-Oriented, Creative, Community-Focused), preferred vocabulary (e.g., "transform" vs. "reuse," "plastic pollution" vs. "plastic trash"), things to avoid (e.g., overly technical jargon without explanation, doom-and-gloom language), and provide clear examples.
• •Know Your Audience, Speak Their Language: Understand who you're talking to on each platform (e.g., Instagram audience may respond to more playful, visual cues; LinkedIn to more professional, impact-driven language) but ensure the core values and inspiring educational tone remain consistent.
• •Focus on the "Why": Always connect the "what" (products, workshops) back to the "why" (sustainability, empowerment, community, solving plastic pollution). This keeps the messaging aligned with core values.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the mission shine through. Avoid corporate-speak; use clear, direct, and heartfelt language. The passion for making a difference is a key part of Melt's appeal.
• •Review and Train: Regularly review all public-facing content for tone consistency. Train any team members responsible for creating content on the brand voice guidelines and provide ongoing feedback. Use a "Melt Filter": Does this sound like us? Does it inspire action and educate positively?

Social Perception

The public and customers generally see Melt as a positive force, offering both valuable products and enriching experiences that contribute to environmental well-being.

Copy Examples

• •Instagram Post (Workshop Promotion): Don't just trash it, transform it! ✨ Join our signature Melt workshop this Saturday and turn plastic waste into your own unique masterpiece. Learn, create, and make a difference. Spots are limited – link in bio to book! #MeltToMake #PlasticRecycling #DIYWorkshop #SustainableArt #CircularEconomy
• •Facebook Ad (Product Focused): Meet your new favorite [product, e.g., coaster set], made with 100% recycled plastic and a whole lot of love. ❤️ Each piece tells a story of transformation and hope. Shop sustainable, shop Melt. Discover the collection: [Link] #RecycledPlastic #SustainableHome #EcoFriendlyProducts #MeltDesigns #WasteToWonder
• •LinkedIn Post (Corporate Partnership/Impact): Empowering change, one workshop at a time. We recently partnered with [Company Name] to help their team explore innovative sustainability solutions and foster creative problem-solving through our plastic recycling workshops. Interested in bringing Melt's impact to your organization? Let's connect. #Sustainability #CSR #CircularEconomy #TeamBuilding #SocialImpact #MeltToMake
• •Website Homepage Headline: Melt: Where Plastic Waste Finds New Life. Join Us to Create, Learn, and Build a Circular Future.
• •Email Newsletter Snippet (Educational): Did you know that only 9% of plastic ever produced has been recycled? At Melt, we're working to change that narrative by empowering you with the knowledge and tools to make a difference. This week, learn about [specific plastic type] and how we transform it... [Read more on the blog]