Brand Tone

Whimsical and Weird, Creative and Evocative, Enthusiastic and Passionate, Slightly Irreverent and Humorous, Artistic and High-Quality Focused

Brand Values

• •Creativity and Originality
• •Quality and Craftsmanship
• •Community Engagement
• •Supporting Artists
• •Independence and Authenticity

Best Practices

• •Embrace the "Weird" and Wonderful: Don't shy away from eccentric language, vivid imagery, and a touch of the surreal. Use words that evoke curiosity and a sense of the fantastical.
• •Show, Don't Just Tell, the Quality: Instead of simply saying "high quality," describe the tactile experience, the visual appeal of the art, and the care in production, echoing phrases like "gorgeous production" or "splendid craft."
• •Inject (Appropriate) Humor and Irreverence: A subtle, knowing wink or a bit of dark humor can resonate with the audience that appreciates "grotty" or unconventional themes. Keep it intelligent and fitting to the specific product.
• •Speak with Passion and Enthusiasm: Let genuine excitement for the games and the creative process shine through. Use active, engaging language that conveys a love for the art of TTRPGs.
• •Maintain an Authentic, Independent Voice: Avoid overly corporate or generic marketing speak. Communicate as fellow enthusiasts and creators who are "stubborn" in their artistic vision and "never on trend, always timeless."

Social Perception

Positive for Niche Audience, Known for "Weird" and Unique Games, Appreciation for Aesthetics and Production, Strong Community Support

Copy Examples

• •For a new Troika! Adventure: "Bid farewell to the mundane! Our latest Troika! escapade flings you into a kaleidoscopic realm where the sky is perpetually humpbacked, and the ordinary is delightfully outlawed. Dare to explore?"
• •Highlighting a new Art Book/Illustrated Game: "Behold! More than just a game, it's a tangible piece of elsewhere. Bound with care, filled with art that whispers strange secrets, and designed to feel as wonderfully peculiar in your hands as the tales within. Prepare your senses."
• •Promoting a "Grotty" Themed Game (like Swyvers): "Tired of heroes? Good. Descend into The Smoke, a city festering with glorious grime and illicit opportunity. Swyvers isn't just a game; it's an invitation to embrace the beautifully broken. Get your hands dirty."
• •General Brand Ad: "At the Melsonian Arts Council, we don't just publish games; we unearth worlds. If your imagination craves the bizarre, the beautiful, and the brilliantly unconventional, you've found your fellowship."
• •Call for Community Engagement/Submissions: "Got a gloriously strange idea bubbling in your creative cauldron? The Melsonian Arts Council thrives on the unique! Share your weird, wonderful visions with us. Let's make something timelessly odd together."