Brand Tone

Youthful & Trendy, Confident & Empowering, Approachable & Friendly, Elegant yet Attainable, Playful (Subtle)

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Timeless Style
• •Everyday Beauty & Confidence
• •Sustainability & Ethical Practices
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "empowering," "playful," "sophisticated but not stuffy"), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand their language, aspirations, and what resonates with them. Meloune's audience appreciates trend-aware, quality pieces for self-expression. The copy should reflect this understanding.
• •Prioritize Key Value Propositions: Consistently weave in core messages like "waterproof," "tarnish-free," "self-expression," and "everyday luxury" across all platforms.
• •Use Storytelling: Share the inspiration behind collections, highlight customer stories (with permission), and talk about the brand's journey and values (e.g., Amsterdam roots, commitment to quality). This builds a deeper connection than just listing product features.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the visual aesthetic. Meloune's clean, bright, and trendy visuals are well-complemented by positive, confident, and slightly playful copy. Regularly review all content channels for consistency.

Social Perception

Positive Customer Feedback (on own channels), Trendy & Fashionable, Reliable for Quality, Amsterdam-Based Appeal, Growing Brand

Copy Examples

• •Instagram Post (New Collection): "Your story, your stack ✨. Our new arrivals are here to help you express every facet of YOU. Waterproof, tarnish-free, and designed to shine as bright as you do. Tap to explore & tell us your fave! #MelouneJewels #EverydaySparkle #SelfExpression"
• •Product Description (Best-Selling Necklace): "Meet your new go-to. The [Necklace Name] isn't just a piece of jewelry; it's your daily dose of confidence. Crafted from 18k gold-plated stainless steel, it’s waterproof, hypoallergenic, and ready for all your adventures. Effortless style, made to last."
• •Email Subject Line (Promotion): "Ready for your glow-up? ✨ Waterproof jewels inside!"
• •Website Banner: "Timeless Pieces. Modern You. Discover jewelry that keeps up with your life – beautifully."
• •Instagram Story (UGC focus): "Spotted! 🔥 Our Meloune babes rocking their waterproof layers. Tag us @melounejewels to be featured & share your unique style! #MelouneStyle #CommunityLove"