Brand Tone

authentic, passionate, and educational

Brand Values

• •Preservation of Tradition
• •Craftsmanship and Quality
• •Education and Community
• •Resilience and Passion
• •Connection to Nature

Best Practices

• •Lead with Passion: Always let the genuine passion for the craft of brain tanning shine through in all communications. Use words that convey dedication and love for the process.
• •Tell the Founder's Story: Weave Melonie's unique background and resilience into the brand narrative. This builds authenticity and a personal connection with the audience.
• •Educate, Don't Just Sell: Position the brand as a knowledge resource. Offer tips, historical facts, and insights into the craft in product descriptions, blog posts, and social media.
• •Use Natural and Evocative Language: Employ words that reflect the natural, earthy, and traditional aspects of the products, such as "ancient," "handcrafted," "sustainable," and "heritage."
• •Emphasize Connection: Highlight the connection the craft provides—to nature, to history, and to a community of fellow makers. Frame products and workshops as a way to engage in a more meaningful and hands-on lifestyle.

Social Perception

Due to the niche nature of the brand and limited online presence, broad social perception is difficult to gauge. However, the existing information suggests that the audience likely perceives Mel of the Mountains as a credible and authentic source for learning traditional skills. The sold-out status of products and workshops indicates a dedicated and engaged customer base that values the unique offerings and expertise of the founder.

Copy Examples

• •Connect with the wisdom of your ancestors. Join our 3-day brain tanning workshop and learn the ancient art of transforming deer hide into supple, durable buckskin. It's more than a skill—it's a tradition you'll carry forever. Limited spots available.
• •Hold a piece of history in your hands. Our brain-tanned buckskin is crafted with passion and respect for tradition, resulting in a leather that is unbelievably soft and resilient. Perfect for your next project, from clothing to accessories. Feel the difference of an ancient craft.
• •Mel of the Mountains is more than a store; it's the heart of a craft. Founded by Melonie Stanger, we are dedicated to preserving the art of brain tanning. Every hide tells a story of resilience, passion, and a deep connection to the wild.
• •From raw hide to beautiful buckskin. ✨ Watch the magic of the ancient brain tanning process. This is slow craft, respect for the animal, and a skill that connects us to the earth. What would you create with this? #braintanning #traditionalcrafts #sustainableliving #buckskin
• •This isn't just leather. It's a legacy. At Mel of the Mountains, we're keeping the art of brain tanning alive. Discover our latest batch of handcrafted buckskin, or sign up for a workshop to learn the process yourself. Embrace a timeless skill.