Brand Tone

Friendly and Approachable, Creative and Inspiring, Supportive and Encouraging, Modern and Unique, Passionate

Brand Values

• •Quality
• •Creativity and Craftsmanship
• •Accessibility
• •Joy of Making/Mindfulness
• •Community Engagement
• •Personalization

Best Practices

• •Embrace Enthusiasm and Positivity: Use optimistic language, emojis where appropriate (especially on social media), and focus on the enjoyment and satisfaction of crafting. Words like "joy," "love," "beautiful," "brighten," and "magic" align well.
• •Be Inclusive and Encouraging: Reassure beginners that they can succeed and celebrate the achievements of all crafters. Avoid jargon where possible, or explain it simply. Highlight that designs are for "all stitching abilities."
• •Highlight Quality and Uniqueness: Gently remind customers of the high-quality materials and the modern, distinct nature of Meloca Designs' patterns without being boastful.
• •Maintain a Personal, Friendly Voice: Write as if you're talking to a fellow craft lover. Share the passion behind the brand, stemming from Megan's own love for stitching. Use "we" and "you" to create a direct connection.
• •Focus on the "Why" Not Just the "What": Beyond describing the product, convey the experience it offers – relaxation, mindfulness, a sense of accomplishment, a way to personalize their world.

Social Perception

Highly Positive Customer Reviews, Good Customer Service, Reputable and Recognized, Trusted by Retailers

Copy Examples

• •✨ NEW Mandala Magic! ✨ Unwind, get creative, and stitch something beautiful with our latest [Animal Name] Mandala Cross Stitch Kit. Perfect for cozy evenings and making your space a little brighter. Beginner-friendly, joy-guaranteed! Tap to shop and start your next crafty adventure. #MelocaDesigns #CrossStitchLove #MandalaArt #CraftTherapy #NewKit
• •Curious about cross stitch but not sure where to start? 😊 Our beginner-friendly kits at Meloca Designs have everything you need – high-quality materials, easy-to-follow instructions, and super cute modern designs! Discover the joy of creating something handmade. Your relaxing new hobby awaits! Shop now: [Link] #CrossStitchForBeginners #MelocaCrafts #EasyCrafts #ModernStitch
• •Tired of runaway needles? We get it! Our charming [Design Name] Needle Minder is here to be your stitching superhero. Simply place this magnetic cutie on your fabric, and it'll keep your needle safe and sound between stitching sessions. Practical, pretty, and a perfect little gift for your crafty bestie (or yourself!). Add a touch of Meloca magic to your WIP! ✨
• •Crafty Treats Inside! 🧵✨ Your Next Meloca Designs Project Awaits (at a Special Price!)
• •From a spark of passion for arts and crafts to a vibrant community of stitchers, Meloca Designs was born. Founded in 2017 by Megan, we believe in the simple joy of creating. Our modern cross stitch kits and unique needle minders are designed in our UK studio to bring a little handmade happiness to your day, whether you're picking up a needle for the first time or are a seasoned pro. Let's make something lovely together!