Brand Tone

Fun, friendly, and aspirational, like a stylish and witty best friend. The language is casual and conversational, with a touch of playful sophistication, energetic, vibrant, lighthearted, and engaging.

Brand Values

• •Friendship and Connection
• •Fun and Celebration
• •Individuality and Self-Expression
• •Curated Quality

Best Practices

• •Maintain a Conversational Tone: Write as if you're talking to a friend. Use contractions, ask questions, and inject personality into your captions and descriptions.
• •Embrace the Brand Story: Continue to weave the narrative of friendship, fun, and a love for fashion into your copy. This personal touch is a key differentiator.
• •Use Playful and Aspirational Language: Words like 'crush-worthy,' 'dreamy,' and 'obsessed' can create a sense of excitement and desire around your products.
• •Stay Consistent Across Platforms: While the format may change, the brand's voice should remain consistent from your website to your social media channels.
• •Engage with Your Community: Respond to comments and messages in the brand's friendly and approachable tone. This reinforces the value of connection and community.

Social Perception

Perceived as a trendy and accessible online boutique for young women. It feels authentic and relatable due to its founders' personal story, is in tune with its target audience and cultural trends, and fosters a community with a 'cool girl' aesthetic that is both stylish and fun.

Copy Examples

• •Be the life of the party and the sparkle in the room. ✨ Our new sequin number just dropped, and it's calling for a night out with your favorite people. #melandmore #partyready #sequindress
• •Sunshine and Good Times. Your summer wardrobe called, and it's asking for our new collection. Shop now for looks that will take you from brunch to the beach.
• •Looks that say 'I'm with the band' (even if you're just heading to happy hour).
• •The perfect top for those 'I have nothing to wear' days. Effortlessly chic and endlessly versatile, this top pairs perfectly with your favorite denim and a classic martini. Cheers to that!
• •From spreadsheets to spritzes, we've got you covered.