Brand Tone

Minimalist, efficient, and confident. The brand utilizes a direct 'less is more' approach that focuses on speed and the modernization of tanning rituals.

Brand Values

• •Innovation
• •Convenience
• •Aesthetic Result
• •Efficiency
• •Bio-optimization

Best Practices

• •Emphasize ease of use by highlighting how the nasal spray effortlessly integrates into a daily routine.
• •Focus on UV-free benefits to appeal to health-conscious consumers avoiding skin damage from sunbeds.
• •Maintain a clean visual language with minimalist, punchy sentences and direct messaging.
• •Leverage busy lifestyle messaging, positioning the product as a time-saving hack for modern consumers.
• •Use results-oriented adjectives such as 'natural', 'deep', and 'enhanced' to build trust and manage efficacy expectations.

Social Perception

The brand is perceived as a high-tech 'beauty shortcut' and a functional 'secret weapon' for biohacking, appealing to users who value efficiency and aesthetic results without UV risks.

Copy Examples

• •The Future of Bronzed Skin. No Sun. No Streaks. Just Results.
• •Get that post-holiday glow without leaving your office. Our Quick Tan Nose Spray delivers a deep, natural-looking tan designed for those who don’t have time to wait for the sun.
• •Stop chasing the sun. Redefine your tan with Mello Santa. #MelloSanta #TanningRedefined
• •Sunbeds are a thing of the past. Protect your skin and keep your glow with our innovative nasal formula. Easy to use, fast to act.
• •Stay tanned all winter long. Mello Santa fits into your pocket and your busy schedule. Order now for a redefined look.