Brand Tone

Elegant, Aspirational, and Approachable

Brand Values

• •Quality & Timelessness
• •Affordability
• •Family & Sisterhood
• •Empowerment & Confidence
• •Simplicity

Best Practices

• •Lead with the 'Why': Always circle back to the core values. Whether writing an ad or a simple caption, frame the message around concepts of sisterhood, confidence, timelessness, and accessible quality.
• •Use Elegant & Simple Language: Avoid overly complex or technical jargon. The copy should be as clean and classic as the jewelry itself. Use words like "timeless," "effortless," "signature," and "essential."
• •Maintain a Warm and Personal Voice: Write as if you are a trusted friend giving style advice. Use "you" and "your" to speak directly to the customer. Sharing the founders' story periodically reinforces this personal connection.
• •Balance Aspiration with Attainability: Showcase beautiful lifestyle imagery, but ensure the message emphasizes that this elegance is achievable for the everyday woman, thanks to the brand's accessible price point.
• •Engage with Your Community: Consistently use engaging questions in social media posts (e.g., "How would you style this?") and respond to comments with the same warm, approachable tone to build a loyal following.

Social Perception

Mellie Studio is perceived as a trustworthy and chic Norwegian brand for everyday jewelry, a reliable provider of stylish, on-trend, yet classic jewelry.

Copy Examples

• •For an Instagram Post Showcasing a New Necklace: Simplicity is the ultimate sophistication. Our new Elina Necklace is designed to be a quiet statement of elegance, worn alone or layered for a personal touch. Crafted for forever. #MellieStudio #TimelessJewelry
• •For a Facebook Ad Targeting Women 25-40: Headline: Feel Beautiful, Every Single Day. Copy: From the office to a night out, the perfect piece of jewelry makes all the difference. Founded by sisters, Mellie Studio brings you timeless, high-quality jewelry at a price you’ll love. Discover your new favorite piece today. #ScandinavianDesign #AffordableLuxury
• •For the Website's "About Us" Page: Headline: From Our Family to Yours. Copy: Mellie Studio began with a simple idea between two sisters, Michelle and Elina: that beautiful, lasting jewelry shouldn't be reserved for special occasions. We wanted to create pieces you could live in—timeless designs that feel like a second skin and add a touch of confidence to your day. Every piece is designed in Oslo with a commitment to quality materials and accessible prices, so you can build a collection that truly tells your story.
• •For an Email Marketing Campaign: Subject: A Gift For You (And For Them). Body: Whether it's for your sister, your best friend, or yourself, our pieces are made to celebrate the special connections in your life. Explore our collection of best-sellers—perfectly timeless and beautifully crafted. Find a piece that shines as brightly as they do. #Sisterhood #MellieStudio
• •For a Product Description (e.g., Silver Hoops): Product Name: Signature Silver Hoops. Description: The essential you'll reach for again and again. Our Signature Hoops are crafted from polished 925 sterling silver for a radiant, lasting finish. Their minimalist design and lightweight feel make them perfect for all-day wear, effortlessly taking you from a morning coffee run to an evening dinner. A true staple of timeless style.